Moniepoint Microfinance Bank has launched a new range of savings products and a campaign aimed at helping Nigerians build financial resilience and manage unexpected expenses.
The campaign, tagged “One Step Ahead,” features Nollywood actress and filmmaker Funke Akindele, popularly known as Jenifa.
The bank said the initiative was informed by findings from a recent customer survey which showed that unexpected expenses accounted for 72.8 per cent of disruptions to savings plans among respondents, while irregular income affected 51 per cent of savers.
According to Moniepoint, the findings highlight the need for savings products that provide financial discipline while allowing customers sufficient flexibility to respond to unforeseen circumstances.
Moniepoint Microfinance Bank said the new savings solutions were developed to address challenges faced by customers in managing their finances.
“These innovative savings solutions were developed specifically to ease customer pain points.
“Our ecosystem gives everyone the flexibility to grow their money and access it whenever they need it, combined with some of the best rates in the market — an offering that is truly unique,” Olofin said.
He said the bank’s savings initiative was designed not only to help customers accumulate money but also to provide financial confidence as they worked toward personal and business goals.
“Our mission is to create financial happiness for everyone.
“A savings product like this is a critical tool for ensuring people can confidently make their dreams come true while saving for both rainy and sunny days,” he said.
Olofin said disciplined saving could help individuals and businesses achieve their financial goals while reducing the impact of unforeseen expenses.
He added that Moniepoint’s digital payments infrastructure was designed to provide customers with access to liquidity and the confidence to manage their finances more effectively.
Moniepoint said it currently serves more than 20 million business banking and personal customers.
The bank said the new product range comprised four savings options designed to meet different financial goals, lifestyles and cash-flow requirements.
It said customers could begin their savings journey with a minimum deposit of ₦1,000, except for premium tiers.
The Target Savings product allows customers to withdraw up to 50 per cent of their savings once without losing accrued interest, with interest rates of up to 11.5 per cent per annum.
The Flexible Savings product allows customers up to four withdrawals per month without losing interest, with rates of up to 9.5 per cent per annum.
The Fixed Deposit product offers customers interest upfront, with rates of up to 17.5 per cent per annum.
The Save As You Transact option enables customers to save as they spend while retaining access to their funds without withdrawal restrictions.
Moniepoint said the products were designed to provide customers with different levels of flexibility depending on their financial objectives and cash-flow needs.
The bank said non-Moniepoint customers could access the savings products by downloading its business or personal banking application, completing the account-opening process and meeting applicable Know Your Customer requirements.
The “One Step Ahead” campaign seeks to position savings as a tool for preparing for both expected and unexpected financial needs.
Moniepoint said the campaign was also intended to encourage Nigerians to develop stronger savings habits while providing access to products that could accommodate changes in their financial circumstances.
The bank said Akindele was selected as the creative face of the campaign because of her connection with Nigerian audiences through her long-running “Jenifa’s Diary” television series.
The series, which began airing in 2015, has run for more than 20 seasons and remains popular among Nigerian television audiences.
Moniepoint said the hair salon setting associated with the series provided a familiar environment through which the campaign could communicate its savings message.
Akindele, an award-winning actress, filmmaker and producer, has established a significant presence in Nigeria’s entertainment industry and across the African diaspora.
The bank said her involvement was expected to help communicate the importance of financial preparedness and disciplined saving to a broad audience.
Moniepoint said the new savings products and campaign formed part of its broader commitment to financial inclusion by providing individuals and businesses with tools to save, transact and manage their finances through digital banking services.
The bank urged Nigerians to consider building savings habits that could help them remain financially prepared for unexpected expenses while working toward their long-term goals.
