South African entertainers are reportedly losing performance opportunities across Africa as immigration tensions continue to affect the country’s image on the continent, a senior government official has said.
South Africa’s Justice Minister acknowledged that the ongoing immigration controversy is beginning to have economic and reputational consequences beyond the country’s borders.
According to her, several South African companies operating in other African countries have also faced backlash, prompting government engagement and support efforts.
The minister said South African artists were among those most affected, noting that many had reported widespread cancellation of shows and bookings outside the country.
“One artist personally reached out to complain that all her gigs outside South Africa had been cancelled, resulting in a significant loss of income,” she said.
She explained that the situation was affecting South Africa’s international brand and that efforts were underway to reassure other African countries that South Africans are not xenophobic.
The minister, however, stressed that while the government remains committed to enforcing immigration laws, it will ensure that foreigners legally residing in South Africa are protected and treated fairly.
She also called on communities to reject violence and attacks against foreign nationals, urging calm and restraint amid rising tensions.
The official added that government engagements were ongoing with stakeholders to mitigate the impact on South African businesses and creatives operating across Africa.
Analysts say the controversy has raised concerns about South Africa’s soft power influence and cultural exports, particularly within the entertainment and creative sectors, which rely heavily on cross-border collaboration and bookings.
The government has reiterated its commitment to balancing strict immigration enforcement with respect for human rights and regional cooperation within Africa.
