Federal Competition and Consumer Protection Commission (FCCPC) has launched an investigation into a viral bread review that sparked public concern over product quality after the consumer behind the review was reportedly arrested and sued for ₦50 million.
Director of Corporate Affairs at the FCCPC, Ondaje Ijagwu, disclosed this during an interview on Channels Television’s The Morning Brief on Tuesday.
According to him, the Commission moved quickly after becoming aware of the incident, citing consumer protection concerns and possible food safety implications.
He said the viral bread review raised “red flags” that prompted the FCCPC’s surveillance, investigation, and legal teams to intervene.
“In the particular case on the bread issue, those kinds of things raised certain red flags with us and as soon as we got wind of it, our surveillance and investigation department and even our legal services were up to ensure that certain things happened,” he said.
Ijagwu confirmed that the Commission facilitated the release of the consumer, identified as Love Doshima, after learning she had allegedly been taken into police custody.
He also disclosed that the Commission partnered with the National Agency for Food and Drug Administration and Control (NAFDAC) to analyse the bread sample referenced in the review.
“We facilitated with NAFDAC to take on board the sample that was referenced by that particular consumer for further analysis,” he said.
The FCCPC maintained that consumers have a legal right to share their experiences, access information, and seek redress where necessary.
“The law ensures that consumers are provided with information and also guarantees them the right to be heard,” Ijagwu said, adding that consumer feedback is protected under the law.
He assured that the Commission would continue monitoring the case until its resolution.
The controversy began after Doshima posted a video online claiming that a loaf of bread she purchased remained fresh for over two months, triggering widespread debate over product quality and preservative use.
Following the post, the baker reportedly filed a ₦50 million lawsuit against her and allegedly initiated police action.
The FCCPC said it remains interested in the matter and is committed to ensuring consumer rights are protected while investigations continue.
