For nearly two decades, MTN has demonstrated a steadfast dedication to community development through its flagship corporate social responsibility initiative, Y’ello Care.
The annual program with the theme “Learn Today, Lead Tomorrow”, now celebrating its 17th year, exemplifies the telco’s commitment to making a positive impact across the various communities it serves.
Launched in 2007, Y’ello Care has evolved into one of the most significant corporate volunteer programs in the telecommunications sector. Each year, employees take time off from their daily tasks to give back to the community and participate in meaningful charitable initiatives, reflecting the company’s fundamental principles of innovation, leadership, and integrity.
The heart of Y’ello Care lies in its volunteers. MTN employees from different departments and regions come together to contribute their time, skills, and resources. This culture of volunteerism not only benefits the communities but also fosters a sense of purpose and camaraderie among its staff.
Since its inception, the Y’ello Care initiative has tackled various social challenges, from education and health to environmental sustainability and economic empowerment. The program’s success is measured by the number of projects completed and the lasting positive changes it brings to the lives of individuals and communities.
Speaking about this year’s edition, Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “Y’ello Care is about the MTN ecosystem giving back and contributing their time, money, and resources to make a positive impact. This year, we’re focusing on education in remote areas, supporting three projects that will provide access to quality education for young Nigerians,” said
One of the cornerstones of Y’ello Care this year is its focus on education and this year the initiative is supporting the KNOSK charity education initiative (Study Better Packs),building and refurbishing Iwerekun Community High school, providing learning materials, and organizing vocational skills workshops. These efforts aim at bridging the educational gap and equipping students with the skills needed for the future.
Also, Y’ello Care has made significant contributions to improving healthcare services. Through medical outreach programs, health awareness campaigns, and the provision of essential medical equipment, it has helped enhance the quality of healthcare in underserved areas.
Beyond everything,
As Y’ello Care completesits 17th year, the company further proves its committment to deepening its impact on its community. MTN Nigeria’s unwavering commitment to community development through the Y’ello Care initiative is a testament to the power of corporate social responsibility.
The 17-year journey of Y’ello Care tells a remarkable story of dedication, impact, and hope. It serves as an inspiration for other organizations to engage in meaningful community service and underscores the importance of giving back to the society in which they operate.
