Connect with us

    Hi, what are you looking for?

    Sports

    Star Lager Beer Partners Nigeria Olympic Committee to support Team Nigeria In Olympic Games Tokyo 2020

    Star Lager Beer, Foremost Nigerian Beer Brand, and the Nigeria Olympic Committee (NOC) today announced the official kickoff of their historic partnership.

    The agreement will have Star Lager Beer headline the partnership as the official alcoholic brand of Team Nigeria at Tokyo 2020.

    Speaking on the partnership, Kehinde Kadiri, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc., said, “Star has over the years identified and continues to identify with the Nigerian passion for sports, as well as the desire and expectation for more groundbreaking feats by the Nigerian teams. We are delighted to be partnering with the Nigeria Olympic Committee (NOC) to celebrate this true passion that is fueled by patriotism, resilience and desire for victory, at the Olympic Games Tokyo 2020.”

    Describing the groundbreaking nature of the partnership, the Senior Brand Manager, Olaoluwa Babalola stated, “This strategic partnership that we are announcing today is very significant, not only because of what Team Nigeria aims to achieve, but also because of what is in it for the fans and supporters of Nigerian sports. The benefits of having Star as the official alcoholic brand of Team Nigeria respectively will ultimately support Team Nigeria to success.”

    With the kick off of the partnership, Star, Nigeria’s most iconic lager beer, becomes the Official Alcoholic Beverage of Team Nigeria. The brand will be providing support to athletes and coaching crews, as well as premium enjoyment to passionate fans that will be cheering Team Nigeria during and after their events.

    Team Nigeria includes athletes across track and field events, water sports, and weightlifting and will be led by renowned record breakers, led by the flag bearer Odunayo Adekuoroye and Captain Aruna Quadri.

    The individual teams also consist of exceptional athletes, including the Nigerian basketball team “D’Tigers“, who have given the nation renewed hope due to their recent performances in their exhibition games leading up to Tokyo 2020

    The track and field team, responsible for 13 out of the 25 medals and 2 out of the 3 gold medals the country has won in past Olympic Games, features superstar athletes like the fastest girl in Nigeria, Grace Nwokocha Nzubechi; Olympics and World Championship medalist, Blessing Okagbare and Nigerian triple jump record holder, Ruth Usoro to name a few.

    Nigerian Breweries, makers of Star, is a Heineken operating company. Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the Star lager brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.

    Over 70 years after it debuted in the Nigerian brewing sector, Star lager beer has continued to occupy the premium position bringing a brighter shine to millions of fans and actively supporting the development of sports in Nigeria.

     

    Spread the love
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    ad

    You May Also Like

    Oil and Gas

    Leading oil and gas experts in Nigeria have called for the full adoption of digital technologies to overcome the complex challenges facing the country’s...

    News

    Russia’s Finance Ministry announced on Wednesday, September 24, that it plans to raise the country’s value-added tax (VAT) to help finance the ongoing war...

    Tech

    Lagos State has reaffirmed its position as Africa’s leading technology and innovation hub following the successful hosting of the GITEX Nigeria Tech Expo, Future...

    Tech

    Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has said Nigeria’s collaboration with the Japan International Cooperation Agency (JICA) is...