Showmax, leading Pan-African streaming service, has teamed up with Nigerian creative solutions company Livespot360 to produce West Africa’s first installment of the award-winning franchise – The Real Housewives of Lagos (RHOLagos).
Hugely anticipated by fans of the franchise, RHOLagos becomes the 16th international version of the popular reality show format distributed internationally by NBCUniversal Formats, part of Universal International Studios, a division of Universal Studio Group, and the third to be adapted in Africa.
The Real Housewives of Lagos is being produced by Livespot360, the creative force behind some of Nigeria’s biggest concerts and festivals in the last decade.
Livespot360 pulled off the renowned concert series ‘Love Like A Movie’ featuring Kelly Rowland, Ciara and Kim Kardashian; the highly acclaimed ‘The Falz Experience’; and Cardi B’s unforgettable showpiece at Livespot X Festival in Lagos and Accra.
Showmax said it is working with Livespot360 to provide a world-class production for the show as part of its commitment to supporting local talent and creatives.
“From the start, we were deliberate about making sure that this show was made in Lagos by Lagosians and Livespot360 was the perfect production partner. Over the years, they’ve shown a deep understanding of the city and what makes it tick through their world-class concerts and festivals. Partnering with them on this project was an easy decision,” says Candice Fangueiro, Head of Content at Showmax.
“RHOLagos further reiterates our standing as an African brand focused on telling our stories through partnerships and collaborations with local talent and creatives. This is definitely a progressive step to more local collaborations and staying true to our commitment to supporting Nigerian talent.”
A report released in 2020 by Accenture, a top accounting and consulting firm, estimated that Showmax’s parent company MultiChoice Nigeria had spent over $428 million between 2015 and 2019 in developing Nigeria’s creative talent.
Darey Art-Alade, Chief Creative Director of Livespot360, who coordinates and produces some of the biggest annual entertainment shows in Nigeria like The Voice Nigeria and Livespot X Festival, among others, said producing RHOLagos is a unique opportunity that has enabled Livespot360 to provide opportunities for the entire creative value chain as individuals can showcase their skills and talents by providing specific services on the show.
“We’ve always known that we need more diversity in the entertainment properties and formats produced here in Nigeria, and RHOLagos is a great starting point,” Darey said.
“We believe that Showmax is an innovative African brand that understands what the consumers in this market yearn for and the team at Showmax are willing to take calculated risks with their content properties. We are aligned with their mission and can complement their work through our production execution. It was a no-brainer to work with them, and it’s been a pleasure thus far.”
Showmax announced on Monday, March 14, 2022, that RHOLagos will cast Nollywood actress Iyabo Ojo, a divorced mother of two; celebrity stylist and CEO of Tiannah’s Place Empire, Toyin Lawani-Adebayo; and PR expert and chief executive director at Six Sixteen Agency, Mariam Timmer.
Others include Carolyna Hutchings, the CEO of Hutchings Limited, a real estate, oil and gas, and agriculture company; Laura Ikeji, a social media influencer and entrepreneur; and Chioma Ikokwu, a lawyer and CEO of luxury hair brand Good Hair Ltd.
Since the announcement, the highly-anticipated show has enjoyed rave reviews from fans as they list their expectations. RHOLagos follows in the footsteps of earlier Showmax Originals like I Am LAYCON, Ghana Jollof with Basketmouth, and BBNaija: The Buzz hosted by Toke Makinwa.
The reality show will debut exclusively on Showmax in more than 40 African countries from April 8, 2022, with new episodes every Friday. It will give fans a view into the opulent lives of six of the most glamorous women in Lagos, Nigeria.
Darey said a lot of dynamism comes with the show, and “viewers and all fans of RHOL, old and new, can expect real-life moments – the good, bad, the dramatic and sometimes the ugly parts of each cast member’s life. This is reality tv at its very best!”
