Connect with us

    Hi, what are you looking for?

    News

    Showmax Reinvents Football Streaming with Cantona-Led “Revolution” Stunt, Changing the Game for African Fans

    Eric Cantona Premier League Match Day Stunt

    Showmax has once again proven why it remains at the cutting edge of digital innovation in Africa. In a stunt that has captured the attention of fans and brand enthusiasts alike, Showmax teamed up with Manchester United legend Eric Cantona to pull off one of the boldest live television stunts in recent history.

    During a Matchday Live broadcast, Cantona staged an unexpected walkout, leaving viewers intrigued and buzzing with curiosity.

    The real message? Showmax is set to revolutionise Premier League viewing in Africa, offering all 380 matches of the 2024/2025 season live in HD.

    The campaign’s highlight was Cantona’s return to the screen in what appeared to be a rogue broadcast. His declaration—“The revolution will not be televised; the revolution will be live”—set the stage for Showmax’s new streaming plans that cater specifically to mobile users across the continent.

    This positioning aligns perfectly with the brand’s ethos of delivering world-class entertainment to African audiences wherever they are.

    This campaign is a masterclass in leveraging a global icon to create buzz, drive engagement, and spark conversations.

    Showmax’s strategy seamlessly marries entertainment, digital innovation, and accessible pricing, making the Premier League available to a broader audience.

    With premier league price points starting as low as NGN N3,200, Showmax is democratising access to top-tier sports content, making it an attractive choice for both hardcore football enthusiasts and casual viewers.

    The virality of the stunt is no accident; by embedding the stunt into its programming content, the brand ensures maximum visibility and organic traffic. Showmax is setting a new standard in brand storytelling and marketing, making it a front-runner in the African streaming landscape.

    This campaign not only strengthens Showmax’s position as a leader in entertainment but also underscores its commitment to innovation, delivering a product that resonates with modern audiences and aligns with shifting consumer behaviour. It’s more than just football—it’s a revolution.

    The video which can be accessed on https://youtu.be/0dT6Gg6uB2g has generated conversations online.

    Spread the love
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    ad

    You May Also Like

    Tech

    Lagos State has declared its readiness to lead Africa’s digital transformation, as it welcomed participants to the GITEX NIGERIA Tech Expo and Startup Festival,...

    Opinion

    By Linda Saunders, Country Manager & Senior Director Solution Engineering, Africa, Salesforce In a time of rising global economic uncertainty, African businesses are increasingly...

    Tech

    In a powerful display of public-private synergy, Lagos State Governor Babajide Sanwo-Olu and Deputy Governor Dr. Obafemi Hamzat visited the MTN Data Centre booth...

    Broadcasting

    Gauteng High Court, Johannesburg, has awarded damages of more than R2.6 million to the girlfriend of a Nigerian citizen who was suffocated to d3ath...