Radix, a global engineering and digital transformation technology solutions provider for asset-intensive industries, has announced the launch of RUSH EMEA 2026, an executive forum aimed at accelerating the adoption of Industrial Artificial Intelligence (AI), interoperability and operational resilience across Europe.
L-R: John de Koning, Regional President, EMEA, Radix; João Carlos Chachamovitz, Founder and Global CEO of Radix; Alexander Clausbruch, CEO, North America, Radix
The company said in a statement that the event would hold on Sept. 2, 2026, at the Energy Transition Campus Amsterdam (ETCA) in the Netherlands.
According to the statement, the European edition follows the success of RUSH North America 2026, held in Houston in April, where industry leaders engaged in high-level discussions on scaling digital transformation and delivering measurable business outcomes.
It added that the expansion of the RUSH platform would continue with RUSH Latin America 2026, scheduled for November in Rio de Janeiro, Brazil, creating a global platform for executives to collaborate on industrial innovation and digital transformation.
The company said the 2026 EMEA edition would be held under the theme, “Empowering the Next Digital Era with Resiliency & Interoperability.”
It noted that the forum was designed to help organisations convert digital ambitions into measurable business value by addressing challenges such as fragmented data, disconnected systems and Artificial Intelligence projects that fail to deliver expected returns.
Chief Executive Officer, North America, Radix, Mr Alexander Clausbruch, said organisations were no longer struggling with a lack of digital vision but with translating that vision into tangible business outcomes.
“The challenge facing industrial organisations today isn’t a lack of vision—it’s the ability to convert that vision into measurable business outcomes.
“As Industrial AI reshapes the future of operations, leaders need candid conversations about what is truly delivering value.
“RUSH brings together executives who are moving beyond pilots and hype to scale interoperability, resiliency and performance across their enterprises,” he said.
According to him, the event has been structured to encourage executive-level discussions rather than conventional conference presentations, enabling participants to exchange practical experiences and proven strategies.
Founder and Global Chief Executive Officer of Radix, Mr João Carlos Chachamovitz, said future industrial competitiveness would depend on organisations’ ability to combine data, AI and human expertise to generate measurable business value.
“The next generation of industrial leaders will be defined by their ability to transform data, AI and human expertise into measurable business value.
“RUSH brings together a global community of innovators who are openly sharing what’s working, what’s scalable and what’s next, helping organisations accelerate from vision to value faster than ever before,” he said.
The statement explained that discussions at the forum would focus on four strategic pillars critical to industrial transformation.
These include building interoperable digital ecosystems by eliminating data silos, deploying Industrial AI to improve operational and financial performance, strengthening resilience against global supply chain disruptions and ensuring sustained returns on digital transformation investments.
Regional President, Europe, Middle East and Africa (EMEA), Radix, Mr John de Koning, said Europe’s industrial future would depend on how effectively organisations transformed technological innovation into resilience, profitability and sustainable growth.
According to him, businesses must look beyond technology adoption and focus on creating long-term competitive advantages through practical implementation.
Also speaking, Senior Analyst at ARC Advisory Group, Mr Luciano Narcisi, stressed the importance of trusted and well-governed industrial data in driving AI-powered transformation.
He said increasing market volatility and rapid technological change required organisations to build open and interoperable digital platforms capable of supporting future innovation.
“Competitive advantage now depends on trusted, connected and well-governed data foundations.
“Only through open and interoperable platforms can organisations unlock the full value of digital solutions and accelerate their transformation journey,” Narcisi said.
The event has attracted support from leading technology companies and industry organisations.
Seeq will serve as the Gold Sponsor, while Cognite will participate as Silver Sponsor.
Bronze Sponsors include ARC Advisory Group, Veerum and Simacro.
Vice-President, Partnerships and Alliances at Seeq, Mr Vikram Prakasam, said Industrial AI could only deliver value where organisations had confidence in the quality and accessibility of their data.
He said collaboration among technology providers, industrial operators and business leaders would be essential in translating digital strategies into measurable operational improvements.
According to Radix, RUSH EMEA 2026 is designed as an invitation-only executive forum with attendance deliberately limited to encourage meaningful engagement among decision-makers.
The company said the initiative forms part of its broader strategy to create a global ecosystem where leaders from asset-intensive industries can exchange practical insights on AI adoption, digital twins, operational resilience, enterprise transformation and sustainable industrial growth.
It added that the Amsterdam gathering would be followed by the Latin American edition in Rio de Janeiro later in the year, further strengthening international collaboration on Industrial AI and digital transformation.
Radix said the series would provide a platform for executives to share successful implementation strategies, explore emerging technologies and develop practical approaches for delivering long-term business value from digital investments.
