The winner of the Gulder Ultimate Search Age of Craftsmanship Season 12 is going to be presented with a brand new car.
This was confirmed by Nigerian Breweries PLC., the organizers of the survival reality TV show.
When it was announced that the show will be returning, it was met with excitement and enthusiasm from Nigerians with the topic dominating social media conversation.
More than 20,000 Nigerians applied for the show. Following the regional selection process, those who qualified were sent to the Sea School where another rigorous selection process took place. Ultimately, 20 contestants made the shortlist which comprised 16 confirmed contestants and 4 wildcards. Two wildcards eventually made it into the jungle.
The contestants were grouped into three clans: Irin, Amo, and Iroko in the first few weeks in Amorokin camp where they engaged in group tasks that tested their ability to work as a member of a team for collective success.
The clan formation was ended and replaced with individual tasks where participants were solely responsible for their successes and failures.
According to Nigerian Breweries, the Gulder Ultimate Search Winner is expected to go home with N50 million worth of prizes which includes N20 million naira cash prize, Innoson G5T SUV and Air Peace return flight tickets to Dubai.
Consumers and fans of the show also have an opportunity to win cars with details on that to be communicated when the GUS Winner’s tour commences in 2022.
Maria Shadeko, Portfolio Manager Flavoured, Non-Lager, And Craft, Nigerian Breweries said everyone who participated in the show has shown their winning spirit.
“Just like the Gulder spirit of adventure and success, the show embodies the encouragement of creativity, resilience, and passion. There is a sense of the best standing tall among the rest which is highlighted by the way each task brings the participants to the ultimate goal of finding Akolo’s chest.
“The return of Gulder Ultimate Search this year coincided with the launch of Gulder as a craft beer. Both have scored unbelievable success and acceptance among Nigerians. We are grateful to Nigerians for this and also proud of the work we have also done.”
L-R: Olufunmilayo Ogunbodede, Senior Brand Manager, Gulder; Funso Ayeni, National Trade Marketing Manager, Nigerian Breweries Plc; Maria Shadeko, Portfolio Manager Flavoured, Non-Lager And Craft, Nigerian Breweries Plc; Chukwuma Charles, Manager, Lagos Office, Innoson Motors; Tayo Adelaja, Corporate Affairs Manager, Lagos, and Headquarters, Nigerian Breweries Plc; Chima Dim, Brand Manager, Gulder; Nwachukwu Ajulor, Media & Brand PR Manager, Nigerian Breweries Plc; At The Presentation Of Vehicles for Gulder Ultimate Search Season 12 Winner And The Ultimate GUS Fans by Innoson Motors At The Nigerian Breweries Head Office in Lagos, Yesterday.
