Kwara, a Kenyan fintech digitizing credit unions (Saccos), has more than doubled its customer base over the past year and plans for huge growth in the coming years after raising a $3 million seed expansion and an exclusive Digital Solutions Distribution Agreement signed with the Kenya Union of Savings & Credit Cooperatives (Kuscco), the national umbrella organization that represents Saccos.
Techcrunch in its report noted that, following the Kuscco partnership, Kwara will have connections to a pool of over 4,000 Saccos for its Banking-as-a-Service product. As part of the exclusive deal, Kwara will also acquire Kuscco’s subsidiary IRNET, a software company and provider for Saccos, for an undisclosed amount.
According to Kwara, the Kuscco deal comes at the right time in his plan to double-down on Kenya, especially as it comes right after the $3 million seed round extension. Joining the round were existing investors DOB Equity, Globivest and Willard Ahdritz, founder of Kobalt Music. New supporters One Day Yes, Base Capital, and fintech executives including Mikko Salovaara, Revolut’s CFO, also joined the round. The new funding brings the total seed fund raised by the startup to $7 million after first round investments from Breega, SoftBank Vision Fund Emerge, Finca Ventures, New General Market Partners and other VCs.
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“We believe we have barely scratched the surface of the Kenyan market. And so we’re really going to invest in products and services that deepen our relationship here,” Cynthia Wandia, co-founder and CEO of Kwara, told TechCrunch.
“The reason (of the deal) is clear, firstly it is an opportunity to generate leads and sell our core product so quickly and deepen our competitive advantage. We are entering into an exclusive partnership, which also means that no other technology company can market with Kuscco. They’re counting on us, but we’ve been able to prove we can do it as we continue to grow,” said Wandia, who co-founded the fintech in 2019 with David Hwan.
Kwara, which also has a presence in South Africa and the Philippines, has grown its customer base to 120 from 50 at the end of 2021 and has maintained 100% customer retention – a testament to the value it brings to its customers. The automated onboarding process, according to the startup, has ensured customer success and growth.
Kwara’s product upgrades credit unions’ back-office operations, helping them move away from tedious paper-based processes and physical branches, and opening up new avenues for them to recruit new members and create novel products.
The company also has a next-gen neobank app that gives members of partner credit unions access to additional services like instant loans and third-party services like insurance. The neobank app’s user base, which also allows users to deposit funds directly into their Sacco accounts and track their finances and payments, has grown 35-fold since it launched last year.
The fintech plans to add more features for the Saccos and additional products for the members.
“We continue to deliver more or less enterprise-grade features for the big saccos that are well capitalized, the ones that are the same size and level as some of the banks. There are specific features that they need and specific capabilities that they need to take care of, so we will continue to invest in those. And then invest in the neo-banking experience by adding more features that help members create a personalized view of their own goals and really work towards achieving them. Third-party partnerships that add value to those end customers,” Wandia said.
“We believe that every time a sacco member leaves their sacco to obtain another service simply because the sacco does not provide it, is a missed opportunity for that member to actually benefit from the returns from that product . Any revenue generated from these products actually goes back to members as dividends,” she added.
Credit unions are formed by people with a common interest or members of an industry, such as farmers or teachers, who buy shares in the institution, save money, and borrow. They are particularly popular in developing regions because of their low-interest loans and the ease of borrowing compared to conventional banks.
