There’s something special about flavor – the way it brings people together, starts conversations, and sparks unforgettable memories.
And on Nigerian campuses this year, Indomie brought that magic to life in the biggest, boldest way possible with Flavor Fest – a nationwide tour that celebrated food, culture, and youthful energy through the lens of our most loved flavors.
From Lagos to Kano, the East to the capital city, Indomie Flavor Fest turned up the heat across regions – uniting students with exciting activities, signature flavors, and all the vibes that make campus life truly unforgettable.
Southwest: Where the Oriental Vibes Hit Different
We kicked things off in the Southwest, and Oriental Fried Noodles was the flavor of the moment. At TASUED, Rufus Giwa Polytechnic, LASU, and UNILAG, the reception was wild! Students showed their love through dance-offs, cooking competitions, and flavor challenges that brought the entire campus together.
It wasn’t just about eating noodles – it was a full-blown experience. Oriental Fried Noodles, with its rich vegetable blend and signature seasoning, quickly proved why it’s a favorite in the region. The Southwest didn’t just show up – they showed us how flavor becomes culture.
East: Crayfish Took It Home
Next, the Fest journeyed to the East – and Crayfish flavor brought the soul. At UNN, students embraced the crayfish goodness like it was made just for them. And honestly? It might as well have been.
The campus came alive with “cook and gist” hangouts, local music vibes, and moments that felt just like home. In the East, Crayfish wasn’t just food – it was family, identity, and flavor that felt like a hug.
Abuja: Creativity, Content, and Culinary Mashups
In the capital, students did what they do best – remix everything. At the College of Education Zuba, the turnout was next-level. Students brought flair to their food, content to their creativity, and flipped Indomie into art.
We saw noodle mashups, campus-wide taste tests, and a content explosion on TikTok and Instagram that proved Abuja students don’t just eat – they influence. , the students of Abuja showed us they’re trendsetters with a serious taste for flavor.
North: Bold Heat, Bigger Energy
The final leg of the Flavor Fest landed in the North – and we brought the heat with Chicken Pepper Soup. And who better to handle the spice than students at BUK Kano and UNIJOS?
Let’s just say – they didn’t just eat it, they conquered it. The spice challenge was the stuff of legend, with students laughing, sweating, dancing – and of course, coming back for seconds.
The North embraced the warm, rich flavor of Chicken Pepper Soup like it was already a classic. And maybe now, it is.
One Fest. Many Flavors. One Indomie Nation
Flavor Fest was more than a tour. It was a celebration – of culture, of youth, of the everyday moments that make campus life special. With every region, we didn’t just serve food – we listened, vibed, and connected through flavor.
From the high-energy dance floors in the Southwest to the heartwarming gist circles in the East, the remix labs in Abuja to the spice storms in the North, Indomie Flavors left a mark.
So, what’s next? You’ll have to wait and see.
But one thing’s for sure – wherever flavor calls, we’ll be there. And next time, it just might be your campus.
Stay hungry. Stay spicy. Stay tuned. #IndomieFlavorFest #TasteTheNation #OneFlavorAtATime
