Ride-hailing company Uber has introduced a new feature that allows users to book hotel rooms directly through its app, as part of its strategy to evolve into a broader lifestyle and services platform.
Uber
Uber announced that the hotel booking service is being launched in partnership with Expedia Group, giving users access to more than 700,000 hotel properties worldwide.
The company said the collaboration is also expected to expand in future to include short-term rental listings from Vrbo.
According to Uber, the hotel booking tool offers features similar to traditional online travel platforms, including destination search, maps, and filters based on pricing, amenities and guest ratings.
Users can also complete bookings using payment information already saved on the app.
Speaking during a presentation in New York City, Uber Chief Executive Officer, Dara Khosrowshahi, said the company was broadening its offerings beyond transportation and food delivery.
“We’re no longer just an app for rides, or even a family of apps for rides and eats. Uber is now an app for everything,” he said.
Chief Executive Officer of Expedia, Ariane Gorin, said the partnership was aimed at simplifying travel planning for users.
“Together, we can reduce the number of steps, save people time and money,” she said.
Uber’s latest move builds on its expansion strategy which began with the launch of Uber Eats in 2014.
Initially focused on food delivery, Uber Eats has since expanded into retail services, allowing customers to order products such as cosmetics, groceries and electronics.
Industry analysts say the development reflects the growing global trend toward “super apps” — digital platforms that combine multiple everyday services within one ecosystem.
This model is already widely adopted in markets such as China, where platforms like WeChat and Alipay integrate messaging, payments, travel bookings and e-commerce services.
Competitors are also broadening their offerings.
For instance, Airbnb has expanded beyond accommodation to include bookable local experiences, wellness services and mobility options.
Uber also disclosed plans to integrate more artificial intelligence-powered tools into its platform.
The company said upcoming features would enable users to plan meals, generate shopping lists and arrange deliveries through conversational prompts, while a voice assistant is also in development to support hands-free navigation within the app.
