An excited Elizabeth Aka, a 100-level student of the faculty of arts received a brand-new car gift during the MTN Campus Invasion at the |Rev. Fr. Moses Orshio Adasu University, Makurdi (MOAUM), formerly Benue State University, (BSU).
The three-day youth program, which ran from October 15 to 17, 2025, transformed the Makurdi campus into a vibrant center for entrepreneurship development, digital skills acquisition, and high-energy entertainment.
The initiative specifically targets young Nigerians aged 18 to 25, providing them with platforms to showcase their businesses while enjoying celebrity-studded entertainment. Femi Adesina, Youth Segment Manager, MTN Nigeria emphasised the company’s commitment to supporting student entrepreneurs across the nation’s universities.
“Students get to display their ventures, from snacks and perfumes to clothing and other small businesses as we help nurture their entrepreneurial spirit,” Adesina explained. The program has already visited prestigious institutions including the University of Abuja, Federal University of Technology Owerri, and University of Benin, with plans to extend to Federal University of Agriculture Abeokuta, Bayero University Kano, and University of Lagos.
Beyond the car giveaway, participants competed for valuable prizes including laptops, tablets, and smartphones through a digital raffle system. To qualify, students needed MTN Pulse subscriptions, active MoMo accounts with at least ten transactions during the event period, and regular use of the MTN app. The innovative approach meant that increased transaction activity directly improved winning chances.
The campus invasion also featured complimentary entrepreneurial workshops, digital literacy sessions, and SME empowerment booths where student vendors marketed their products free of charge. Interactive gaming zones and brand activation areas dotted the campus, creating multiple touchpoints for student engagement.
Nathaniel Iorliam, a MOAUM participant who won branded merchandise, shared his experience: “I opened a MoMo account on day one and funded it with N5,000. The entire three-day experience has been incredible.” Another student entrepreneur noted the commercial opportunity: “Everybody here is my potential customer. This is the perfect chance to showcase my work.”
The grand finale featured a star-studded Pulse Rave concert and music industry insiders to campus, capping off three days of learning, networking, and entertainment. The GO MAD theme “Go Make A Difference” reinforces MTN Nigeria’s dedication to youth empowerment, digital inclusion, and supporting the country’s creative and entrepreneurial ecosystem.
