Pan-African creative advertising agency, X3M Ideas has announced the first edition of its novel creative contest, ‘Idea Hackathon.’
As part of a series of set activities, in celebration of the company’s 10th anniversary, the contest which is open to the general public between the ages of 18 and 40, is built on providing solutions to real-life problems in the marketing communications industry.
Contestants are expected to pitch ideas that are scalable solutions to key issues in the marketing communications industry.
The Idea Hackathon will consist of three stages where contestants who apply through the Idea Hackathon website will pitch their ideas for a chance to win the grand prize of one million Naira.
Speaking on why X3M Ideas is hosting Idea Hackathon, Steve Bakaeko, founder and CEO of X3M Ideas, said, “We are building a new generation of thinkers who can create solutions to the problems that affect the marketing communications industry.
“Throughout history, advertising has been driven and redefined by ideas. We are optimistic that this first edition of Idea Hackathon will help create a reward system for creative thinkers and serve as the launch pad for their careers.
“With this contest, we want to help interested individuals find their X-factor,” he added.
