Connect with us

    Hi, what are you looking for?

    Tech

    Y’ello Santa Campaign: Over 125,000 MTN Subscribers Received Gifts from Loved Ones

    Over 125,000 MTN customers received gifts from their loved ones in MTN’s first ever digital Season of Surprises campaign. The campaign allowed MTN subscribers to nominate their desired recipient to receive any one of the available gifts which include Jumia shopping vouchers, data and mobile devices, on the new myMTN NG app or by dialing a USSD code.

    The campaign, which has been held twice in the past, allows MTN to celebrate the holidays with Nigerians and spread Christmas cheer through various activities in different places including markets, hospitals, schools, airports, IDP camps and bus parks across the country and excite them with gifts, experiences, refunds, donations, community development projects and freebies.

    The company, however, opted for a digital campaign this year to drive participation in the Season of Surprises by subscribers due to the pandemic and to empower their customers to do the giving.

    Speaking on the success of the campaign, the Chief Marketing Officer, MTN Nigeria, Adia Sowho, said, “The simple act of nominating others to receive gifts is wholesome and thoughtful.

    “It shows that we care about the people in our lives and would like to make them happy. We are very happy to see how many Nigerians took advantage of the opportunity.

    “We are also glad to have been able to contribute to the smiles of Nigerians during the holiday season.”

    The MTN Season of Surprises is one of MTN’s many initiatives to make Christmas and the rest of the holidays more fun and enjoyable for Nigerians.

    The company has, through partnerships and sole interventions in other campaigns, delivered exciting experiences for Nigerians in forms of concerts, theatre productions, donations and community development projects.

    Almost a million people have benefited from the MTN Season of Surprises in the last four years, earning the company commendation from the public.

    Spread the love
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    ad

    You May Also Like

    Oil and Gas

    Leading oil and gas experts in Nigeria have called for the full adoption of digital technologies to overcome the complex challenges facing the country’s...

    Tech

    Countries in Africa experienced over 190 internet shutdowns between 2016 and 2024, new research reveals today. The number of internet shutdowns across the continent...

    E-Financial

    Central Bank of Nigeria (CBN) has raised alarm over the rising costs of printing and replacing banknotes, warning that widespread abuse of the naira...

    Tech

    Lagos State has reaffirmed its position as Africa’s leading technology and innovation hub following the successful hosting of the GITEX Nigeria Tech Expo, Future...