It was a night of glitz and glamour as ZTE, a global giant in telecommunications partners TD Africa, the continent’s leading tech distribution firm to launch its groundbreaking ZTE Nubia series.
The launch held at Providence Hotel Ikeja GRA, doubled as the official announcement of the strategic partnership between the two companies which is aimed to revolutionize the Nigerian smartphone market.
Speaking of the partnership, Mr.Taofeek Akinlolu, Group head mobile business for TD Africa, stated that ZTE’s dedication to innovation and commitment to development of topnotch mobile technology that empowers users, informed why they’re incredibly proud to partner with them to introduce these remarkable devices to the African market.
While citing the recently released data from International Data Corporation (IDC) which shows that smartphone shipment surpassed feature shipment for the first time in Q1 2024, Akinlolu noted that this is indictive of how dynamic African markets has become.
According to him, “this report shows that Africa represents a dynamic and rapidly growing market beaming with potentials, with a young techy savvy population and increasing internet penetration.
“The continent offers a fertile ground for innovative mobile devices. This presents a unique opportunity for ZTE and TD Africa to bridge the digital divide and empower users with advanced technology and tap into a market poised for significant growth”.
On the launch of ZTE’s latest cutting-edge mobile range, he said that the Nubia series would revolutionise mobile experience for users across Africa.
“The Nubia series promises to redefine mobile experience for users across the continent, whether you’re a personal gamer or you love photography or you’re someone who want a powerful and stylish device, Nubia series are perfectly suited for all your needs.”
Mr. Kerwin Ding, CEO of ZTE Nigeria, speaking on the partnership said, that the choice of TD Africa as strategic partner was informed by their vast network in the distribution of telecommunications equipment.
“We choose TD Africa to be our distribution partner because of their extensive experience in the distribution of telecommunications equipment in Africa.
“This exciting collaboration will bring our innovative devices to the vibrant African market.
“Together with TD Africa’s extensive network, we’re confident we can deliver exceptional mobile experience to a whole new generation across Africa.”
On the unveiling, he averred that the devices were meticulously crafted for optimum performance that would ensure seamless connectivity, empower users in every imaginable way.
The phone unveiled were:
ZTE V60 Design: This phone is a dream come true for those who crave a stylish and powerful device. It boasts a sleek design and top-notch features, perfect for the modern user.
Nubia Neo2: Gamers, rejoice! The Nubia Neo2 is built to deliver an unparalleled gaming experience with lifelike graphics and blazing-fast performance.
Nubia Focus Pro: Capture life’s moments in stunning detail with the Nubia Focus Pro. This camera powerhouse is equipped with the latest technology and 5G speed, letting you download and stream content seamlessly.
Earlier, Chioma Chimere, Coordinating Managing Director of TD Africa, speaking on the partnership, said that it marks a significant step for both companies.
According to her, “This partnership marks a new chapter for mobile technology in Africa. By combining TD Africa’s vast network with ZTE’s innovative technology, we’re redefining the mobile industry and offering exceptional value to our customers.
“With TD Africa’s extensive distribution network, these innovative phones will be readily available for purchase online and at retail stores nationwide. Get ready to experience the future of mobile technology in Nigeria.”
