QNET, a global direct-selling company specializing in wellness and lifestyle products, has announced plans to deepen its footprint in Sub-Saharan Africa through entrepreneurship opportunities, product innovation, and transparent stakeholder partnerships.
QNET
The company’s executives disclosed the 2026 roadmap during a virtual New Year’s Media Webinar themed “Setting the Narrative for the Year.” Nigeria General Manager, Mr. Ayokunmi Solesi; PR Manager, Mr. Francis Kojo; and Legal Counsel, Mr. Kwasi Danso, underscored the media’s pivotal role in dismantling misconceptions and building public trust, particularly in Nigeria’s challenging economic climate marked by high unemployment and Ponzi scheme scandals.
Solesi outlined three foundational pillars for sustainable growth. He said the first pillar was ethical entrepreneurship via direct selling, which empowers individuals in job-scarce markets like Nigeria—where youth unemployment exceeds 40 percent—by offering flexible income streams without traditional employment barriers.
“We are not promising jobs or handouts; we are equipping people to sell real products and earn commissions,” Solesi said.
The second pillar, he explained, was unwavering compliance and consumer safeguards, achieved through collaborations with regulators such as the Economic and Financial Crimes Commission (EFCC), law enforcement agencies, and the National Agency for the Prohibition of Trafficking in Persons (NAPTIP).
The third pillar is relentless innovation in wellness products, driven by global research and development to meet consumer demand for science-backed health and lifestyle solutions.
To strengthen media alliances, QNET announced plans to invite journalists to key events, including immersive trips to the V-Africa conference in Ghana, product expos, and exclusive thought-leadership interviews.
The initiative aims to shift the narrative from controversy to tangible contributions, while distinguishing legitimate direct selling—where distributors retail products for commissions—from illicit Ponzi schemes.
Kojo described the media as QNET’s “amplifier and launchpad” across Sub-Saharan Africa. He recalled sustained education campaigns since the company’s 2021 entry into Nigeria and pledged to embed media in every market activation this year for authentic storytelling.
Danso emphasized QNET’s zero-tolerance stance on brand abuse, fake job scams, and fraud. He said the company conducts rigorous audits of distributor offices, terminates violators swiftly, and partners with organizations such as MedPlus pharmacies to ensure verified product access.
“We are ahead of the curve with EFCC and NAPTIP, ensuring our operations remain spotless,” Danso said.
Since its entry into Nigeria in 2021, QNET has maintained full tax compliance and launched grassroots initiatives such as the FinGreen financial literacy programme, which has trained more than 600 youths.
Also Read: QNET Wins Global Awards for Anti-Fraud Campaign Protecting African Consumers
The company also adheres to its guiding philosophy, Raise Yourself to Help Mankind (RYTHM). Recent EFCC clarifications exonerating QNET from Ponzi suspect lists have further reinforced its legitimacy.
During a lively Q&A session, executives addressed concerns about negative perceptions. Solesi stressed that direct selling is about moving products, not recruitment pyramids, and vowed continued regulatory engagement to protect consumers and restore confidence.
The webinar highlighted QNET’s strategic pivot toward facts, clarity, and dialogue, positioning the company for ethical expansion in Nigeria’s dynamic but trust-challenged economy.
