MTN Group has appointed Omnicom Group as its lead agency partner across its footprint following a competitive pitch process. cementing a partnership that commenced in 2017.
Regarding the appointment, Saidat Lawal-Mohammed, group Business Director, SPV Communication Solution a representative of the Omnicom Group, said “We’ve all had a tough year and this announcement couldn’t have come at a better time as a reward for the hard work and commitment of the team.
“We look forward to supporting the MTN Group as they achieve great feats over the next few years”.
“MTN is delighted with the outcome of the Global Marketing Services RFP.
“The calibre of submissions from all bidders was of an exceptional standard, despite the unusual circumstances we find ourselves in,” commented Bernice Samuels, Group Executive for Marketing.
“Omnicom proved themselves not just as a creative powerhouse, but also demonstrated a solid commitment to partner with MTN in achieving our common goal to contribute to Africa’s progress.” she concluded.