Connect with us

Hi, what are you looking for?

Tech

Mdundo.com Names Aleph as Strategic Sales Partner in Africa

Mdundo

Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, and Mdundo.com, a leading audio platform with 26.6 million monthly users, is embarking on a strategic partnership in Nigeria, Ghana, South Africa and Tanzania.

This partnership will allow Aleph to assume the role of an authorised sales partner for Mdundo, with the primary goal of enhancing and expanding the platform’s advertising reach and engagement in the thriving music markets of Africa.

Mdundo.com has carved a niche for itself as a trailblazing platform that understands the significance of providing music access to every demographic, including individuals with budget-friendly mobile devices and limited internet data usage.

With over 150,000 musicians from all corners of Africa who are actively engaged with the platform, Mdundo is committed to promoting inclusivity in music access, empowering local African musicians to showcase their talents while enabling a broader audience to connect with their preferred artists and music genres.

By joining forces with Aleph, Mdundo aims to further amplify its impact and broaden its horizon, allowing artists to gain more visibility and music lovers to access a diverse range of high-quality content.

Martin Moeller Nielsen, CEO at Mdundo.com, explains; “Our music service is experiencing explosive growth with millions of users across Nigeria, Tanzania, Ghana and South Africa.

“This partnership allows our advertising clients in these markets to benefit from our unique mass-market reach and join our portfolio of leading global and African brands utilising our service to increase sales in within our target audience”

Aleph shares Mdundo’s commitment to promoting African creativity and believes that this collaboration aligns seamlessly with its mission to connect brands with engaged audiences. By harnessing the power of Mdundo’s platform,

Aleph through its Aleph Audio offering aims to deliver innovative and impactful advertising solutions that resonate with local audiences while supporting the growth of the music ecosystem in Africa.

“We are thrilled to develop an Aleph Audio offering that empowers advertisers to connect with audiences of diverse backgrounds across their target markets on popular audio streaming platforms,” says Stephen Newton, Aleph’s Managing Director, Africa.

“Mdundo’s dedication to fostering African musical talent is commendable, and we are excited to contribute to their efforts by leveraging our expertise in digital advertising. Together, we aspire to bring music closer to the hearts of people in Africa, while offering brands an avenue to connect meaningfully with their target consumers,” added Newton.

The venture will leverage Aleph’s extensive experience in digital advertising and its deep-rooted understanding of the African market to ensure a seamless integration of Mdundo’s offerings with Africa’s unique advertising landscape.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

advert
ad

You May Also Like

News

Lagos State Police command has confirmed that the abducted Managing Director of Fouani Company and three other brothers and boat captain have been rescued....

Sports

Spanish club, Sevilla have agreed on a deal to sign Super Eagles forward Chidera Ejuke. The 26-year-old has a verbal agreement to join Sevilla...

News

Israeli Prime Minister Benjamin Netanyahu has announced the end of Israel’s six-member war cabinet. The Israeli leader had announced the decision at a meeting...

Business

Guinness Nigeria Plc wishes to correct the recent speculations and false/malicious misinformation alleging a plan to exit from the Nigerian market. Contrary to rumors...