Connect with us

    Hi, what are you looking for?

    News

    Jumia Unveils Rural Report On Successful Expansion of E-Commerce to Underserved Regions

    Jumia, the leading e-commerce platform in Nigeria, announced the release of its new report titled “E-Commerce in Rural Areas.” This report highlights Jumia’s remarkable achievement in penetrating underserved regions and bringing e-commerce opportunities to previously overlooked populations.

    Jumia’s online marketplace provides an extensive selection of affordable products, with consumers stating competitive pricing as the major reason for shopping online. The report cited Phones, Beauty & Perfumes, Men’s Clothing, Home (furniture, bedding, etc.) & Men’s Shoes as the most demanded categories by consumers in secondary cities and rural areas in Nigeria.

    With an unwavering commitment to providing a comprehensive shopping solution, Jumia has successfully established a physical presence across the entire country, including remote areas, through its extensive network of 285 Pick-Up Stations (PUS) in hundreds of towns. By collaborating closely with select logistics partners, Jumia has streamlined its supply chain operations, ensuring seamless delivery of products to these underserved markets.

    Massimiliano Spalazzi, CEO of Jumia Nigeria, emphasized the company’s commitment to driving economic growth and improving lives through the expansion of e-commerce to secondary cities and rural areas. He stated, “Bridging the digital divide and empowering communities with access to a wide range of products and services through our online platform is a testament to our mission. We take immense pride in revolutionizing shopping in the country, enabling SMEs to grow, and creating job opportunities for the youth.”

    The report further underscores the important role played by JForce, a network of over 43,000 independent sales consultants, in educating consumers about Jumia’s offerings. Through localized and offline marketing channels, JForce introduces rural populations to the world of e-commerce, fostering growth and driving brand adoption.

    Jumia has become a catalyst for thousands of young entrepreneurs in Nigeria, offering them the opportunity to become their own bosses through e-commerce. These entrepreneurs earn commissions through sales on the Jumia platform, contributing to their economic empowerment.

    As Jumia celebrates its 11th Anniversary, this report highlights the company’s dedication to driving sustainable growth, empowering communities, and closing inequality gaps across the continent.

    L-R: Adedamola Giwa, Managing Director JumiaPay Nigeria; Massimilano Spalazzi, CEO Jumia Nigeria and Robert Awodu, Head of PR and Communications, Jumia Nigeria at the launch of Jumia’s ‘E- Commerce in Rural Report’ held in Lagos on Tuesday, July 4th.

    Spread the love
    Click to comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    ad

    You May Also Like

    Oil and Gas

    Leading oil and gas experts in Nigeria have called for the full adoption of digital technologies to overcome the complex challenges facing the country’s...

    News

    Russia’s Finance Ministry announced on Wednesday, September 24, that it plans to raise the country’s value-added tax (VAT) to help finance the ongoing war...

    Tech

    Lagos State has reaffirmed its position as Africa’s leading technology and innovation hub following the successful hosting of the GITEX Nigeria Tech Expo, Future...

    Tech

    Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has said Nigeria’s collaboration with the Japan International Cooperation Agency (JICA) is...