Connect with us

Hi, what are you looking for?

News

Jumia Unveils Rural Report On Successful Expansion of E-Commerce to Underserved Regions

Jumia, the leading e-commerce platform in Nigeria, announced the release of its new report titled “E-Commerce in Rural Areas.” This report highlights Jumia’s remarkable achievement in penetrating underserved regions and bringing e-commerce opportunities to previously overlooked populations.

Jumia’s online marketplace provides an extensive selection of affordable products, with consumers stating competitive pricing as the major reason for shopping online. The report cited Phones, Beauty & Perfumes, Men’s Clothing, Home (furniture, bedding, etc.) & Men’s Shoes as the most demanded categories by consumers in secondary cities and rural areas in Nigeria.

With an unwavering commitment to providing a comprehensive shopping solution, Jumia has successfully established a physical presence across the entire country, including remote areas, through its extensive network of 285 Pick-Up Stations (PUS) in hundreds of towns. By collaborating closely with select logistics partners, Jumia has streamlined its supply chain operations, ensuring seamless delivery of products to these underserved markets.

Massimiliano Spalazzi, CEO of Jumia Nigeria, emphasized the company’s commitment to driving economic growth and improving lives through the expansion of e-commerce to secondary cities and rural areas. He stated, “Bridging the digital divide and empowering communities with access to a wide range of products and services through our online platform is a testament to our mission. We take immense pride in revolutionizing shopping in the country, enabling SMEs to grow, and creating job opportunities for the youth.”

The report further underscores the important role played by JForce, a network of over 43,000 independent sales consultants, in educating consumers about Jumia’s offerings. Through localized and offline marketing channels, JForce introduces rural populations to the world of e-commerce, fostering growth and driving brand adoption.

Jumia has become a catalyst for thousands of young entrepreneurs in Nigeria, offering them the opportunity to become their own bosses through e-commerce. These entrepreneurs earn commissions through sales on the Jumia platform, contributing to their economic empowerment.

As Jumia celebrates its 11th Anniversary, this report highlights the company’s dedication to driving sustainable growth, empowering communities, and closing inequality gaps across the continent.

L-R: Adedamola Giwa, Managing Director JumiaPay Nigeria; Massimilano Spalazzi, CEO Jumia Nigeria and Robert Awodu, Head of PR and Communications, Jumia Nigeria at the launch of Jumia’s ‘E- Commerce in Rural Report’ held in Lagos on Tuesday, July 4th.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

ad

You May Also Like

Tech

Samsung Electronics has taken a bold step in enhancing user experience and inclusivity by introducing Hausa, Igbo, and Yoruba as official language options on...

Tech

National Identity Management Commission (NIMC) has announced a milestone achievement, with over 117 million Nigerians now enrolled for the National Identity Number (NIN) as...

News

Arik Air in 2024, airlifted 2,239,176 passengers between January 1, 2024, to December 31, 2024, a report sourced from the Nigeria Civil Aviation Authority...

News

MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria. Now in...