Facebook, a social media platform owned by Meta, hosted its first-ever Facebook Lounge experience at Lagos Fashion Week 2025, creating an immersive space that celebrated creativity, connection and community among young adults, designers, fashion enthusiasts and creators.
The three-day event featured interactive sessions, live interviews and engaging activities aimed at showcasing how Facebook tools such as Marketplace, Reels, Groups and Meta AI are helping Nigerian creators build communities and turn their passions into opportunities.
Oluwasola Obagbemi, Meta’s Head of Communications for Sub-Saharan Africa, said Facebook continues to be a leading platform for conversations around cultural moments in Nigeria and globally.
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“Events like Lagos Fashion Week highlight how our platform brings people together to celebrate creativity, culture and community in real time,” she said.
Obagbemi noted that fashion is now the largest category on Facebook Marketplace in Nigeria, with young adults increasingly using the platform to discover new interests and express themselves.
The Lounge featured live interviews hosted by media presenter Joseph Onaolapo, popularly known as Jay On-Air, and fashion creator Nonye Udeogu, also known as Thisthingcalledfashion. The duo engaged guests and online audiences with insights into how creators use Facebook tools to build meaningful connections.
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Guests at the Lounge enjoyed photo sessions, Facebook-themed games and the Reels Booth, where attendees captured short-form videos reflecting the energy of Lagos Fashion Week.
Facebook said it remains committed to empowering people to explore their interests, build community and connect with the world in more meaningful ways.
