Connect with us

Hi, what are you looking for?

Tech

Emeka Mba, Afia TV CEO, Inspires with Insights on Building Innovative Platforms at Prestigious PAN Atlantic University

L-R: Lakinbofa Goodluck, Public Relations Manager, MTN Nigeria; Chidi Okeke, CEO, Groove platforms, Isaac Ogugua Ezechukwu, Director, Professional Education, School of Media and Communication, Pan-Atlantic University; Emeka Mba, CEO, Afia TV; At the Media Innovation Programme (MIP-2) where Emeka Mba shared insights on building innovative platforms in the media industry yesterday.
L-R: Lakinbofa Goodluck, Public Relations Manager, MTN Nigeria; Chidi Okeke, CEO, Groove platforms, Isaac Ogugua Ezechukwu, Director, Professional Education, School of Media and Communication, Pan-Atlantic University; Emeka Mba, CEO, Afia TV; At the Media Innovation Programme (MIP-2) where Emeka Mba shared insights on building innovative platforms in the media industry yesterday.

Emeka Mba, renowned media industry expert and former Director-General of the Nigerian Broadcasting Corporation (NBC), delivered a captivating talk on building innovative platforms to participants of the MTN sponsored media innovation program (MIP2).

The event, held at the prestigious PAN Atlantic University, provided an exceptional opportunity for aspiring media professionals to gain valuable insights from one of the industry’s most influential figures.

Mba, leveraging his experience as the CEO of Afia TV, a leading indegineuos TV Channel, emphasized the importance of driving innovation to meet the evolving needs of consumers. During his engaging presentation, he shed light on Afia TV’s south eastern origins and its focus on impactful content creation. Mba recognized social media platforms such as WhatsApp and Facebook as the brand’s primary competitors, highlighting the significance of data, social media, subscription and content in driving innovation within the industry.

He further discussed the role of multi-level data in delivering innovative broadcasting solutions, underscoring its power in understanding audience preferences and providing programming that addresses social issues. Mba stressed that by aligning programming with audience interests and needs, media organizations have the opportunity to attract new businesses, as attention and traffic can translate into financial gain.

“We see that in terms of trends derived from data, when we produce shows that address social issues and provide programming that resonates with our audience, it creates an opportunity to attract new businesses,” said Mba. “If we understand what we are doing and understand our audience, programming tailored to their preferences will enable us to capture their attention and drive revenue.”

The participants of MIP2 were inspired by Mba’s visionary approach to building innovative platforms and leveraging data-driven insights. His words encouraged them to embrace the changing media landscape, produce compelling content, and understand the evolving needs of their audiences.

Mba expressed his gratitude for the opportunity to address the enthusiastic participants of MIP2 and commended MTN for their commitment to fostering media innovation and nurturing young talents in Nigeria’s vibrant media industry.

L-R: Lakinbofa Goodluck, Public Relations Manager, MTN Nigeria; Chidi Okeke, CEO, Groove platforms, Isaac Ogugua Ezechukwu, Director, Professional Education, School of Media and Communication, Pan-Atlantic University; Emeka Mba, CEO, Afia TV; At the Media Innovation Programme (MIP-2) where Emeka Mba shared insights on building innovative platforms in the media industry yesterday.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

advert
ad

You May Also Like

News

Lagos State Police command has confirmed that the abducted Managing Director of Fouani Company and three other brothers and boat captain have been rescued....

Sports

Spanish club, Sevilla have agreed on a deal to sign Super Eagles forward Chidera Ejuke. The 26-year-old has a verbal agreement to join Sevilla...

News

Israeli Prime Minister Benjamin Netanyahu has announced the end of Israel’s six-member war cabinet. The Israeli leader had announced the decision at a meeting...

Business

Guinness Nigeria Plc wishes to correct the recent speculations and false/malicious misinformation alleging a plan to exit from the Nigerian market. Contrary to rumors...