British luxury carmaker Aston Martin plans to cut up to 20 per cent of its workforce—around 600 of 3,000 employees—after annual losses widened 52 per cent to £493.2 million ($667 million), hit by US tariffs and weak Chinese demand.
Group CEO Adrian Hallmark blamed geopolitical tensions and macroeconomic shocks. “In 2025, the global luxury automotive market faced one of its most turbulent years in recent times.
Consumer demand was impacted by escalating geopolitical uncertainties and macroeconomic challenges, the most notable being the introduction of increased tariffs in both the United States and China.”
Aston Martin paused US exports in April-May awaiting a UK-US trade deal that cut tariffs on British cars from 27.5 per cent to 10 per cent, capped at 100,000 vehicles yearly; shipments resumed in June.
Despite relief, Hallmark warned of lingering risks from potential new US tariffs, China’s ultra-luxury car tax shifts, and supply chain strains, with subdued demand persisting in the key growth market.
