Moniepoint Microfinance Bank (MFB), Nigeria’s definitive and trusted business and personal banking platform, has launched its new brand campaign, “Made for Your Progress,” reaffirming its commitment to powering the dreams of millions of Nigerians. To signpost this message of aspiration and achievement, Moniepoint also proudly announces the appointment of Nigerian football star, Victor Osimhen, as its brand ambassador.
The “Made for your Progress” campaign establishes Moniepoint MFB as the financial partner for Nigeria’s huge aspirational, ambitious and gritty doers across all spheres of human endeavour.
At its core, the campaign celebrates the real people making real moves on their journey to success. It spotlights the small, medium, and big everyday victories that lead to customer growth, underlining Moniepoint’s commitment to being a reliable, sophisticated, and approachable financial partner.
“At Moniepoint, we have always believed that the ambitions of Nigerians are the bedrock of our economy as evidenced by the informal economy’s contributions to GDP. We celebrate the people behind the many businesses we serve, and the individuals who have created value with our personal banking service,” said Babatunde Olofin, Managing Director of Moniepoint MFB.
“’Made for your Progress’ is our promise to every Nigerian with a dream – that we will provide the financial comfort, confidence, and freedom they need to focus on building those dreams. We exist to recognize and power their journey.”
He continues, “Progress looks different for everyone, and we exist to support each unique journey. With this campaign, we are shining a light on the real people and small victories that make up the fabric of Nigeria’s growth story. Our commitment is to deliver financial happiness by being the most reliable and innovative partner for individuals and businesses nationwide.”
Victor Osimhen, whose story of resilience and achievement mirrors the campaign’s ethos. Osimhen’s inspiring “grass-to-grace” story of determination, resilience, and achievement resonates deeply with the spirit of the Moniepoint brand and the audience it serves. His journey from the streets of Olusosun in Lagos to becoming an elite goal scorer on the world stage is the stuff of dreams for millions of Nigerians. From humble beginnings to becoming one of Africa’s most celebrated football exports, Osimhen embodies the spirit of ambition, hard work, triumph and the Nigerian hustle.
Speaking about his role, Victor Osimhen said, “My journey has always been about believing in progress, no matter the challenges. That is why I am proud to be associated with Moniepoint, a brand that truly supports people’s dreams and celebrates their wins, big or small. Together, we will inspire millions of Nigerians to keep striving for more.”
Lauding Moniepoint MFB, he said, “Their belief that every dream is valid and their commitment to powering progress aligns perfectly with my own life journey. ‘Made for your Progress’ is not a fancy, feel-good slogan; it’s a message of hope and a promise of support that I am proud to champion.”
Osimhen, who recently joined Turkish giants, Galatasaray on a permanent deal for a fee in the region of €75 million, in a move which broke the Turkish Süper Lig’s all-time transfer record brings both grassroots authenticity and global recognition to the partnership.
As part of its move to deepen financial inclusion, while powering the progress of individuals, it will be recalled that Moniepoint MFB launched its personal banking service in August 2023 to offer a comprehensive range of solutions designed to make personal financial management seamless and accessible. Key offerings include a personal banking app that enables users to easily make transfers, pay bills, and purchase airtime. The service is complemented by a Moniepoint debit card usable at ATMs, POS terminals, and online, backed by a reliable payment infrastructure trusted by over 10 million businesses in Nigeria.
The campaign will feature integrated marketing communications across traditional and digital platforms, showcasing diverse customer stories and highlighting how Moniepoint’s innovative products and services enable real progress in people’s lives. With this campaign, Moniepoint MFB will reinvent its products and services as being more than a transactional tool, but as Nigeria’s definitive financial institution that fuels ambition, powers dreams, and delivers financial comfort, confidence, and freedom with security and reliability to boot.
