Visa has announced the launch of its new Tap to Add Card feature in Central Europe, the Middle East, and Africa, marking a significant advancement in digital wallet provisioning.
This innovative technology allows cardholders to add their Visa contactless cards to digital wallets with a simple tap on their mobile device, addressing the growing need for secure and streamlined digital payment solutions.
Tap to Add Card enhances security and convenience by eliminating the manual entry process, which is prone to errors and vulnerable to fraud.
The tap generates a unique, one-time code validated by Visa’s Chip Authenticate service, ensuring secure provisioning of card credentials and offering a significantly faster and more secure alternative to traditional methods.
“We are excited to bring the enhanced security and simplicity of Tap to Add Card to West Africa,” said Andrew Uaboi, Vice President and Head, Visa West Africa. “The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures.
“We believe that Tap to Add Card will be instrumental in driving further adoption of digital wallets in West Africa by addressing key security concerns and simplifying the user experience.”
Global Momentum and Regional Impact
The Tap to Add Card feature has quickly gained traction worldwide since its introduction last September by Visa, as part of its suite of new services aimed at enhancing digital payment experiences.
Benefits for the Ecosystem
Tap to Add Card is designed to benefit all stakeholders in the payments ecosystem. Cardholders can enjoy a faster, more convenient, and more secure way to add cards to their digital wallets, encouraging greater adoption of digital payments. For issuers, Tap to Add Card can help reduce the risk and associated costs of provisioning fraud, simplify the add-to-wallet process, leading to fewer customer service inquiries, and improve transaction approval rates.
Similarly, for digital wallets, Tap to Add Card follows Visa security standards, reducing the risk of card compromise and promising a potentially higher token provisioning rate due to fewer card entry errors, while also presenting the opportunity to introduce new customer experiences.
The technology is supported by digital wallets globally, ensuring seamless integration with existing digital wallet experiences.
