Apple launched the iPhone 18 Pro and iPhone 18 Pro Max in September 2026, with the 256GB iPhone 18 Pro starting at $1,199 in the United States.
Based on Apple’s official prices and current international price comparisons, these are five markets worth considering.
1. United States
The United States has the lowest advertised starting price for the 256GB iPhone 18 Pro among the major markets compared.
Apple lists the device at $1,199 before applicable state and local sales taxes. This means the final amount paid at checkout can be higher depending on the state where the phone is purchased.
the US price is also the benchmark against which prices in other countries are commonly compared.
However, buyers travelling from Nigeria should remember that the advertised US price does not necessarily represent the final cost because of sales tax and other travel-related expenses.
2. Canada
Canada is another relatively low-cost market for the iPhone 18 Pro.
Apple’s Canadian price for the 256GB model is C$1,749. International price comparisons put this at roughly US$1,230–$1,310, depending on the exchange rate and whether taxes are included in the comparison.
The final amount paid can vary because Canadian provinces apply different sales taxes.
3. Malaysia
Malaysia also features among the cheaper markets for Apple’s latest Pro iPhone.
The 256GB iPhone 18 Pro is priced at RM5,499 in Malaysia. Current international comparisons put that at approximately US$1,348.
This puts Malaysia ahead of several major markets in terms of the advertised converted price.
4. United Arab Emirates
The UAE, particularly Dubai, is another market Nigerians often consider when shopping for Apple products.
Apple lists the 256GB iPhone 18 Pro from AED5,099 in the UAE.
That is approximately US$1,388 at current exchange rates. The UAE’s 5% VAT is already reflected in Apple’s consumer pricing, although eligible tourists may be able to claim a VAT refund under the country’s tourist tax-refund system.
The UAE is therefore one of the more competitive options for Nigerians who are already travelling to Dubai or Abu Dhabi.
5. Japan
Japan completes the five markets in this comparison.
Apple’s Japanese store lists the 256GB iPhone 18 Pro at ¥219,800, including consumption tax.
That works out to roughly US$1,397, although the exact dollar equivalent will change with exchange rates.
Japan therefore remains relatively competitive compared with markets such as the UK, India and several European countries.
Note: The rate is at the time of publishing the article.
