Connect with us

Hi, what are you looking for?

Tech

New Fees on Adverts, Promos Not Double Taxation – NCC

The Nigerian Communications Commission (NCC) says payment on advertisements and promotions does not amount to double taxation.

The NCC cleared the misconception at the closing ceremony of a three-day public inquiry on draft of Telecom Regulations and Guidelines review in Abuja on Thursday.

The NCC Executive Commissioner, Stakeholders Management, (ECSM), Mr Adeleke Adeolu, said that the new fees for advertisements and promotions were to meet current realities and protect consumers.

Adeolu explained that Advertising Practitioners Council of Nigeria (APCON) and the Nigerian Lottery Commission (NLC) are regulators of advertisements and lotteries, while NCC is the regulator of the telecom industry.

“I think multiple taxation is a strong word to use there. It is not in the form of a tax. These are fees for the administration of an application process whereby licencees have to apply to us.

“This is in the interest of consumers to ensure that where advertisements or promotions are being run on telecommunication platforms, they are done with responsibility, existing laws and ensure that the interest of consumers are protected.

“If you look at the rates for advertisements and promotions, these rates are set many years ago.

“They do not reflect the reality of today and what we are already doing is bringing them in line with current trends in the country and industry,” he said.

The ECSM boss, however, said that the NLC had a role to play as the regulator of lottery, adding that lotteries impact on consumers because people play with money.

He said that NLC had granted a role to ensure that the interest of people participating in lotteries were protected and their fees at a charge for the purpose of carrying out obligations under its act.

“The NCC on the other hand has the clear mandate to protect consumers in running advertisements on promo on telecommunications networks.

“The two acts are very clear and I do not think this amounts to multiple taxation in any way,” he said.

A representative of 9mobile, Mr Ikenna Ikoku, who spoke virtually, earlier claimed that the payment of fees on advertisements and promos would amount to double taxation.

“We pay to APCON and lottery commission; paying to NCC again will result to multiple taxation. The NCC should only charge processing fees,” he said.

A representative of Airtel, Mr Ade Gbolahan, said that the commission should leave the fees at the old rate of N350,000.

Read Also: Discover 5 Local Programmes to Watch this Weekend on GOtv

“The proposed fees should be left at N350,000 as it is.

“This is another fees that the industry is not pleased with. We would want the commission to suspend the increase for the time being,” Gbolahan said.

Also, Mr Damian Ude, of IHS Nigeria Ltd, called on NCC to review downward, the 10 metres requirement for deployment of communication infrastructure to five metres, especially in congested areas.

The News Agency of Nigeria (NAN) reports that the public enquiry is a review of five guidelines which include: Type Approval and Short Code Operation in Nigeria.

Others are: Technical Specifications for the Deployment of Communications Infrastructure, Advertisements and Promotions as well as Consumer Code of Practice Regulations. (NAN)

Click to comment

Leave a Reply

Your email address will not be published.

ad

You May Also Like

Tech

Chika Ekeji, Chief Strategy & Transformation Officer of MTN Group, has reiterated the company’s commitment to become the largest, most valuable business platform in...

Tech

Clickatell, a CPaaS innovator and Chat Commerce leader, discussed with attendees at its Connect Interact and Transact (CIT) annual Joburg event on Tuesday the...

Tech

Opinion Moulders in the technology and business circle in Africa are set to gather in Lagos, Nigeria (West Africa) on 9 November 2022 for...

News

The National Information Technology Development Agency (NITDA) has continued to display its commitment to the sustainability of a digitally transformed Nigeria by engaging the...