Nigeria’s turntable sensation Ayorinde Kehinde Okiki, also known as DJ Kaywise, has just secured an ambassadorial deal with one of Nigerian Breweries Plc foremost beer brands, Goldberg Lager Beer. Joining superstars Olamide and Odunlade Adekola on the brand.
The announcement was made official after fans and followers called on the brand to sign the DJ.
The talented artist who kicked off his career professionally in 2010, gradually climbed through the rungs of the music ladder to work with top acts like Olamide, Phyno, Tiwa Savage, Naira Marley, Zlatan Ibile and Niniola.
Using his style of music production, Kaywise projects African and Nigerian cultures and values through Afrobeats to the rest of the world.
This quality is synonymous with the Goldberg brand, hence its choice to unveil the renowned DJ as brand ambassador comes as no surprise.
Speaking on the announcement, DJ Kaywise expressed gratitude to the brand saying,
“I started out in the industry in 2010, putting in my blood and sweat to ensure I produce sounds that people around me and those in the diaspora could identify and connect with. There are a couple of acts out here in the industry and Goldberg reaching out to me, shows that all of my hard work hasn’t gone unnoticed.
In my new role as an ambassador for Goldberg, I hope to continuously project both myself and the brand in a manner that connects well with my fans and Goldberg lovers, working to keep our culture and values fresh in their minds.”
Goldberg Lager Beer was acquired by Nigerian Breweries in 2011, and since then, has remained one of the best performing brands in its portfolio.
The brand has, over the years, invested in the rejuvenation of culture and content through its talent hunt show Ariya Repete, that seeks talents in music genres like fuji, Yoruba hip-hop and juju.
It has also continued to support festivals like the Olojo Festival, and has gone on to garner grand endorsements from traditional rulers like the Oba of Lagos, HRH, Oba Rilwan Akiolu.
Commenting on the partnership, Omotunde Adenusi, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, revealed the brand’s need to create an experience that will celebrate the traditional culture and values people were raised with, in a way that aligns with the current pop culture which is fast gaining strides in the country.
“DJ Kaywise is a household name on the Nigerian music scene and we’re excited to have him on the brand” Omotunde said. “Kaywise, just like Goldberg, brings his fans closer to their roots, through his music, yet keeping them in touch with the trends. This perfect blend of both worlds is what the Goldberg brand has become known for.”
Goldberg is a brand that believes in keeping values and traditions alive and fresh as a way to shape the future.
With a wide array of exciting activities that brilliantly connects with its ever-loyal consumers, Goldberg continues to remain one of the most authentic brands in the beer industry.