By Ugochukwu Ugwuanyi Although ensconced in the mass communication department of most institutions of higher learning, the principles and praxis of public relations are...
By Ugochukwu Ugwuanyi The one-size-fits-all approach to business is avoided in PR because not all audiences can pass for stakeholders. You don’t engage with...
By Ugochukwu Ugwuanyi Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models....