One of Nigeria’s fastest-selling alcoholic beverages, Star Radler is set to redefine the taste of sleek with a refreshing new look as it introduces its Sleek Cans. The new packaging has been put together in a bid to aid flexibility, mobility, and convenience to improve customer satisfaction.
Unveiled at the Island Breeze, Landmark Beach in Lagos on December 4, 2021, the consumer-centric innovation will see Star Radler appear in a more pocket-friendly look further buttressing the uncompromising benefits and offerings of the passion-filled beer.
Commenting on the new Star Radler Sleek cans, Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi remarked:
“We are very excited about the new Star Radler sleek cans. Just as with the addition of the red fruit flavour, we are very confident that our consumers will share in the excitement of this new look as this will allow them to enjoy the best of refreshment in style and on the go, anywhere and anytime.
Nigerian Breweries Plc is a champion of constant innovation in a bid to ensure the optimum satisfaction of our consumers and to make our brands refreshing and exciting.
This new design makes a bold statement, re-establishing our confidence and resolve to stay prominent above other brands, while maintaining that same originality and great taste.”
Launched in 2014, Star Radler excited the market with a great tasting beer with citrus flavour from a blend of orange and lemon and introduced the Red Fruit variant which is a mix of a cocktail of berries (red fruits) in 2020.
Both flavours are naturally brewed, and contains only 2% of alcohol which makes it an easy choice for consumers who are new to the beer category.
Commenting on the new sleek cans, Senior Brand Manager, Flavoured beers, Kolawole Akintimehin added, “we strive to consistently raise the bar in our consumer experience, with the launch of the red fruit variant last year and then the unveiling of the sleek cans, we are very confident that our consumers will share in the euphoria of this new cans and this new look will add to the unique experience every Radler consumer will have with the brand.”
