Despite making up over half of Nigeria’s population, women often face economic challenges, including limited access to funding and resources.
While entrepreneurship offers a pathway to financial independence, women are more likely to be solo entrepreneurs, managing 41% of Nigeria’s micro-businesses, according to a PwC report.
However, digital platforms like Temu are breaking barriers and revolutionizing the landscape for women entrepreneurs.
Through affordable access to tools, products, and supplies, Temu allows women to grow their businesses with minimal overhead costs.
Its direct-from-factory model has gained traction in both Nigeria and South Africa, with one in three South Africans reportedly using the platform, and nearly 40% shopping monthly.
For women seeking cost-effective solutions, Temu provides not only high-quality products at competitive prices but also the flexibility to shop at any hour. This makes it easier to juggle business and family responsibilities while sourcing essential items.
Entrepreneurial role models, like content creator Namolinah Robertson, play a vital role in this transformation. By sharing business insights and resources via social media, Namolinah helps aspiring entrepreneurs navigate challenges.
Her “Beauty Business Supplier List” connects users to trusted suppliers and has become a valuable tool for those starting their ventures.
The Future of Female Entrepreneurship Temu is more than just a marketplace—it’s a platform that empowers women to shape their financial futures.
By offering affordability, convenience, and diverse product options, Temu helps women entrepreneurs overcome barriers and turn their visions into reality.
With women-led businesses bringing innovation and addressing evolving consumer needs, platforms like Temu are key to fostering sustainable growth and reshaping the entrepreneurial landscape in Nigeria.
