In a bid to maintain its momentum with the ‘Never Watching Alone’ campaign, the world’s most international beer, Heineken, has announced the ‘Heineken UEFA Champions League Challenge’ hosted by celebrities, Nancy Isime, Uti Nwachukwu, and VJ Adams.
The recently announced social media challenge joins the line-up of numerous engagement activities anchored by the brand – from the unveiling of the aforementioned celebrities to the launch of the UEFA Champions League-themed sleek can during the quarter-final.
According to Sandra Amachree, Senior Media & Brand PR Manager, Nigerian Breweries Plc, the activity reiterates the brand’s commitment to ensuring football fans and consumers enjoy more connective moments at every stage of the UEFA Champions League campaign.
The Heineken Challenge drums home the theme of football being a connective passion point for football fans in Nigeria and comes at a period in which the very communal nature of the sport has been tested and proven to be iron-clad, as evidenced in the recent unified global stance against tampering with the fan-driven nature of the sport.
Through the Heineken Challenge, fans and consumers will be able to tune in to the individual platforms of the aforementioned celebrities to discuss the upcoming semi-final games, engage in a trivia challenge and get rewarded accordingly.
According to the Portfolio Manager, Premium, Sessionable & 0.0 Portfolio, Nigerian Breweries, Sampson Oloche, these activities further reiterate Heineken’s commitment to ensuring the elevation of fan experiences of the prestigious UEFA Champions League, especially at intense stages of the competition such as the semi-final.
“Now, more than ever, we need to ramp up the experiences of our fans and consumers as they enjoy the best of football,” he said. “The activities planned for the next stages of the competition and campaign fill us with excitement as they perfectly capture the connective theme of the Never Watching Alone campaign.” he continued.
Popular media personality and campaign influencer, Uti Nwachukwu has asked fans to anticipate the upcoming activities from him and his partners. “Being at the forefront of these exciting football activities has been a breath of fresh air and the Heineken UCL Challenge allows me to do that once more. My fans and followers can expect an enjoyable and hugely rewarding time and I can’t wait to get started,” he said.
Slated to start from April 27, the semi-finals of the UEFA Champions League will see Chelsea face off against Real Madrid; while Manchester City set up a thrilling encounter with Ligue Un Champions, Paris Saint-Germain.
Heineken is a global beer brand first brewed in Amsterdam, with a presence in over 192 countries. It is the official long-standing sponsor of the UEFA Champions League for over 27 years which has seen the international premium brand become one of the most recognisable brands in European football.
