The recent report released by the National Bureau of Statistics (NBS) showed that Globacom drove the impressive growth recorded by Nigeria’s telecoms industry in the third quarter of last year.
According to NBS, the sector grew by 23 percent due to internet subscriber growth which stood at 151,063,413 million subscribers at the end of September, 2020. The figure for the same period of 2019 was 122,792,291.
Globacom recorded the highest growth in data subscribers among the operators. It led with 33.2 percent growth in its internet subscriber base between September, 2019, and September, 2020. MTN which came second had a growth percentage of 24.5 during the same period.
Airtel, on its part, recorded 21.4% growth year on year. On the other hand, the NBS report showed that the fourth operator, 9mobile, witnessed a decline during the period under review. The network suffered a 14% slide in its internet subscriber figures between September, 2019, and September, 2020.
Glo data services are backed by the huge capacity international submarine cable called Glo-1, a wholly owned facility that brought unprecedented bandwidth from Europe to Nigeria and other West African countries.
It is believed that Globacom’s outstanding performance in the sector is attributable to the continuing network upgrade which has enhanced data service delivery to its subscribers. Company sources say Globacom is also continuing the extension of its massive fibre routes pan Nigeria at an accelerated pace so as to further improve broadband penetration and the range of Glo 4G+ data services to all parts of the country.
Another reason for Globacom’s success is its attractive data packages which offer great value. For instance, 7GB goes for only N1500, while N10,000 gives the subscriber 50GB.
It also has the Mega Data plans meant for Home Broadband users such as Small Office Home Office (SOHO) and SME customers as well as high end customers who have the need for higher data benefits with longer validity periods. Apart from these, Globacom also has numerous social data plans which meet every customer’s social needs.
