In line with its commitment to investing in and amplifying African music, Audiomack, has partnered with the leading entertainment provider, Ziiki Media.
This partnership will see Audiomack advance the craft of artists in Kenya, Tanzania, Uganda and South Africa through a couple of marketing campaigns.
Through this partnership, Audiomack will have access to artists under the Ziiki Media platform while offering them the opportunity to amplify their music to millions of fans through out-of-home advertising (billboards, posters, bus brands) and activations. of live events for your musical projects. .
Speaking of the initiative, Charlotte Bwana, Director of Business Development and Media Partnerships, Audiomack Africa.
He said: “At Audiomack, we are constantly working to identify the challenges that exist in the music industry and use our resources to overcome them.
“We recognize the need for artists to reach existing and potential fans within their region and beyond through impactful marketing tactics, making this initiative a good step in the right direction.
“With this partnership, our goal is to support the growth of the African music industry and we hope to spearhead similar initiatives that boost the region’s music ecosystem. “
Also commenting, Arun Nagar, CEO of Ziiki Media He said: “Ziiki Media is home to prominent artists from sub-Saharan Africa and we are excited to combine efforts with Audiomack to help bring exposure and support to these talents.
“We believe that the shared value of Ziiki Media and Audiomack in highlighting and elevating local talent will drive positive tangible change in the region’s music industry. “
This partnership will begin in July 2021.
With a presence in all 54 African countries, Audiomack remains committed to advancing music and connecting with its African audience by investing resources in the culture and communities of the region.
