MTN Nigeria has convened alumni of its Media Innovation Programme (MIP) for an interactive training session on digital monetisation in Nigeria’s Value-Added Services (VAS) sector.
The hybrid event, themed “Understanding Digital Monetisation: Opportunities in the VAS Space in Nigeria,” was led by A’isha Umar Mumuni, Chief Digital Officer, MTN Nigeria. Participants explored evolving digital revenue models, including mobile payments, subscription billing, and telco-backed content partnerships.
Mumuni emphasized the growing significance of digital innovation. “Innovation is the currency of the future,” she stated. She cited projections indicating Nigeria’s potential emergence as the world’s fifth-largest economy by 2075, with the digital economy at the forefront of this growth.
The session spotlighted MTN Nigeria’s role in enabling content creators through platforms such as Callertunes, MTN Play, and digital storefronts. Participants were grouped into breakout sessions where they pitched digital product ideas, fostering creativity and strategic thinking.
According to industry figures, Nigeria’s digital economy contributed 18.44 percent to GDP as of Q2 2022, with ICT revenue soaring from ₦51.3 billion to ₦594 billion over a decade. Global digital services revenue reached an estimated $2.58 trillion in 2024, driven by advertising, paid content, and internet access.
Now in its fourth year, MTN Nigeria’s MIP continues to equip media professionals with the knowledge and tools to thrive in a digital-first economy. The company reaffirmed its commitment to supporting its alumni through curated development sessions that empower media practitioners in Nigeria.
For further details on the MIP programme and upcoming alumni engagements, visit www.mtnmip.smc.edu.ng.
