Orile Market in Surulere, Lagos State was agog on Friday, January 21, 2022, as the latest one million naira winner of ALAT By Wema’s, 5for5 Promo’, Somadina Umeh, was awarded a cheque.
Umeh, a 27-year-old trader, was initially apathetic on the phone when he was informed of his reward during the ALAT Unilag campus event that was held earlier in the month. His tune changed when he was contacted the second time by ALAT bank officials.
“I can now proudly say I’m a millionaire!’ he shared in excitement. He related his initial reaction to the news of his win, “I didn’t believe it when they called me and told me to visit a [Wema Bank] branch because I had opened my ALAT account on my own and I haven’t had any reason to visit the bank. However, my friend egged me on to visit the bank where it was confirmed.”
Dotun Ifebogun, Divisional Head, Retail Banking, Wema Bank, and other top staff of the bank were present during the presentation of the cheque. A quick sensitization programme was held at the Orile branch of Wema Bank to educate other traders about digital banking, and other options and services that will help them optimize their finances for the future.
Speaking at the ceremony, Ifebogun reiterated that the promo has enabled ALAT by Wema Bank to foster more direct relationships, while pushing digital adoption with its customers across the country “We are very happy that we are helping our customers smile into the new year. Our aim is to educate customers on various ways they can operate their Wema account using functions such as the USSD code and the ALAT app rather than visiting a physical bank. The world is changing and it is important to encourage our customers to explore various possibilities. Since June, we have awarded prizes worth about 21 million naira and the gifts have changed the lives of our customers.”
Also in attendance, the Task Force Chairman of Adem Industrial Commercial Complex Market, Orile Alhaji Hakeem Oluwa thanked Wema Bank for their presence and support towards the market. “I am proud that we are witnessing this at the Adem Market today. The winner, Somadina is a valued member of our union and I am proud of him.” He also added that he was grateful for the retail outreach, ”this will let more people be partakers of the blessings from ALAT.”
The consumer promo which is changing many lives is an effort from Nigeria’s first digital bank, ALAT by Wema to reward customers for their loyalty and also encourage them to conduct transactions with the different modes including the ALAT app, USSD code amongst others.
In seven months, the 5for5 promo has produced 6 millionaires and gifted consolation cash prizes ranging from ₦100,000 to ₦10,000.
The promo has seen ALAT by Wema reward 426 customers with ₦21 million in seven months. All customers conducted at least five transactions with their account and maintained a balance of N10,000 by the end the month.
