Training sessions for the finalists of the recently launched MTN Blow My Hustle initiative have commenced. The top 100 entrepreneurs with the most convincing business ideas were selected from the Photography, Edtech, Agriculture, Health, and Technology sectors. These virtual training sessions are from industry professionals with wealth of experience in their various fields and are worth N28 million.
In the past week, the participants who have undergone training in Digital Marketing and Financial Management for MSMEs have been equipped with the technical know-how and relatable models for business growth that they can implement in their businesses going forward. Digital skills are essential for life, and are the backbone of SMEs; the significance of financial literacy and management as a business owner in Nigeria cannot be overemphasized either.
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In the coming days, course modules on sustainable business strategies, website development, business legal obligations, personal branding strategies and elevator pitches will also be explored; providing proper insights for thriving businesses.
According to the SME skills reports, digital immaturity and financial constraints are the third and fourth challenges faced by SMEs, while mismatched training and poor access to guidance are the first and second. To ensure seamless connectivity for the finalists, MTN provides each participant free daily data allocation to access the training.
After the training sessions, all 100 participants will still have access to mentoring sessions, even if they don’t meet the top 20 finalists. From a holistic perspective, MTN Nigeria is committed to empowering youths with grants and the capacity building needed to achieve goals and thrive.