Connect with us

Hi, what are you looking for?

News

Nigerian Breweries Tours Four Cities with Desperados

Nigerian Breweries Plc, leading pioneer brewing company is lighting up four cities in Nigeria as it continues the launch of its new tequila-based beer, Desperados.

The beer which is regarded globally as an iconic beer for young fun lovers will be bringing its unique experiences to celebrities, influencers, and other young free-spirited Nigerians who enjoy challenging the norms.

The roll-out which started on February 12, 2021 will see the four cities- Abuja, Ibadan, Enugu, and Owerri- embrace the new tequila-flavoured beer that has revolutionised the beer game in over 50 countries.

Targeted at young fun lovers who yearn to express themselves, the Desperados beer brand is at the heart of pushing the boundaries of wild experimentation and spontaneity.

Sarah Agha, portfolio manager, Flavoured & Craft beer Nigerian Breweries Plc, said, the launch of Desperados in these cities will reinvigorate the beer culture in Nigeria.

In her words, “Desperados is built around wild experimentations and creative energy and the goal for the nationwide rollout is to awaken the cities of Enugu, Ibadan, Owerri, and Abuja with its appeal to the young and free-spirited.

“At Nigerian Breweries Plc, we embrace the spirit of self-expression and experimentation that form the nucleus of Desperados.”

Desperados, which is the world’s first tequila beer, is wrapped in vivid colours to give an exciting impression.

These brand attributes of vibrancy, adventure, spontaneity, self-expression, and wild experimentation have been captured in its sensational experiences to connect its young consumers all over the world.

Buttressing the unique DNA of the Desperados brand,  Emmanuel Oriakhi, marketing director, Nigerian Breweries said, “Desperados is a brand that expresses an unconventional and daring outlook on life which resonates with the energetic and vibrant young Nigerians.

“With Desperados we aim to challenge the norm. The aim is to build a trybe that celebrates a collection of individual personalities with unique attributes, held together by the purpose of being ready to explore and experiment with new worlds and experiences.

“It is not just a beer, but a way of life, seeking to inspire the ones who are made to be different,” he added.

Brewed fully flavored, Desperados was first launched by The Fischer Brewery in France in 1995 and is now present in 86 markets around the globe.

The number one preferred alcohol brand among young adults in France, Desperados has been delivering double-digit growth for the last 6 years, accelerated by its growth in key markets.

With the launch of Desperados in Nigeria, daring beer lovers are definitely in for a great time. Desperados is already available for sale at retail stores nationwide.

 

Click to comment

Leave a Reply

Your email address will not be published.

ad

You May Also Like

Tech

The fifth edition of the MTN mPulse Spelling Bee Competition has come to an end with Kate Ene David emerging as the winner. Kate,...

News

Young cryptocurrency founder, Tiantian Kullander, has died suddenly at the age of just 30. Tiantian Kullander, the co-founder of Hong Kong-based digital asset company...

Entertainment

Showmax is set to premiere Crime and Justice Lagos, a new police procedural and crime drama series on Thursday, 8 December 2022. New episodes...

News

The World Health Organization announced Monday that “mpox” is now the preferred name for monkeypox. “Both names will be used simultaneously for one year...