Connect with us

Hi, what are you looking for?

E-Financial

COVID-19: FirstBank Launches ‘Mask Up, Stay Safe” Campaign

First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider has announced its ongoing digital campaign “Mask Up, Stay Safe” as part of its advocacy to encourage everyone to consciously protect one another against the COVID-19 pandemic.

The digital campaign which is designed to employ a fun approach to urge and engage its stakeholders on the need to observe the safety and precautionary guidelines during the festive season is implemented using the Bank’s customised face mask filter on instagram, that is made of the bespoke FirstBank 125th Anniversary pattern in Ankara fabric giving a distinct African contemporary an consistent look.

The “Mask Up, Stay Safe” digital campaign is part of the FirstBank’s December activities which kicked off on the 7th December 2020 themed: “12 Days of Christmas and 12 Days of Kindness”.

The activities are structured in part to increase public awareness and participation in the Bank’s SPARK (Start Performing Act of Random Kindness) initiative with the central goal of reigniting the societal moral values by encouraging people to choose to do the right thing and reinforcing a consciousness/mindset of showing compassion, empathy; as well as giving to others aimed at inspiring people to make a difference.

Speaking on the campaign, Dr. Adesola Adeduntan, CEO of FirstBank, said “In the spirit of walking the talk, I have uploaded my Instagram story with the virtual face mask and I crave your indulgence to join me in doing the same.”

“This campaign is targeted at informing our customers and the general public that staying safe and protected through face mask wearing is paramount now, more than ever, as it is a way of mitigating the unforeseen tragedy of the second wave of the COVID-19 Pandemic. Stay Safe First!” he concluded.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

ad

You May Also Like

Tech

Terminal C of the Nnamdi Azikwe International Airport, Abuja is the first beneficiary of a public concourse for Telecom Consumer Assistance, Resolution and Enquires...

Tech

AVEVA, a world leader in industrial software, has announced its portfolio-wide transition to a subscription business model. To accelerate access to modern solutions and...

Politics

European Union (EU) Election Observation Mission to Nigeria’s 2023 general election has expressed worry over the “obstruction and use of organised violence” during Saturday’s...

Tech

Federal Government has announced the removal of excise duty for telecom sub-sector of Nigeria’s Digital Economy Industry in line with the recommendations of the...