Mazen Mroue, MTN Nigeria’s chief operating officer and other executives during an engagement session at the Revv Program addressed business concerns for Small and Medium Enterprises (SMEs).
The virtual session tagged, Y’ello Clinic, featured discussions around funding and finance, getting and retaining customers, business management processes, and the integrated method of running a profitable and sustainable business.
The Chief Operating Officer shared insight for evaluating business performance saying, “We can evaluate our business performance in four dimensions- one, comparison to the target we have set for ourselves; two, current growth versus previous months; three, current growth versus last year’s period to take the season into account; and four, benchmark against the competition or the industry.”
According to Mazen, this is essential because SMEs must “Ensure regular review of their businesses to identify weaknesses and develop improvement plans, then measure the effect and impact to confirm if the results are positive.”
The Y’ello Clinic, the last in a series of virtual masterclass sessions of the Revv Program was moderated by Olu Akanmu, Executive Director, Retail Banking, FCMB, and featured other MTN Executives including the Chief Enterprise Business Officer, Lynda Saint-Nwafor; Chief Financial Officer, Modupe Kadri; Chief Sales and Distribution Officer, Adekunle Adebiyi; Chief Corporate Services Officer, Tobechukwu Okigbo; Chief Transformation Officer, Olubayo Adekanmbi; and Chief Human Resources Officer, Esther Akinnukawe.
Speaking on the initiative behind the Revv Program, Mr Mroue said, “We believe in SMEs and the role they play in our communities. It’s therefore a privilege to support them while driving the Federal Government’s national development agenda.”
The Revv Program has had nine virtual masterclasses. At the closing ceremony, MTN will announce successful SMEs for its first accelerator program, Y’ello 200.
Selected as a result of the potential they have exhibited at the masterclasses, they will receive exclusive access to a broad range of technology-enabled productivity tools and services free for six months.