• Home
  • Contact Us
Sunday, August 7, 2022
  • Login
Rave Online News
  • Home
  • News
    • All
    • World
    Pan African Digital Rights Bodies Laud Kenya Government’s Decision not to Shut Down the Internet

    Pan African Digital Rights Bodies Laud Kenya Government’s Decision not to Shut Down the Internet

    Facebook Tops Most Restricted Social Media Apps List

    Facebook Tops Most Restricted Social Media Apps List

    Police Investigates Alleged POWA Shops’ Fraud

    IGP Takes Action Against Illegal Possession Of Police Uniforms , Accoutrememts

    Ad Dynamo by Aleph Group Launches Free Digital Academy

    Digital Inequality is a Major Threat to Africa’s Economic Future 

    Unity Bank Corpreneurship Challenge: Delta, Rivers Corps Members Listed to Benefit from N10m Business Grant

    Unity Bank Posts N27B Gross Earnings in H1’22 Records 23% Growth in PAT

    CDHR Demands Immediate Probe Of 21 Kids Rescued From Jos Church

    CDHR Decries Judge’s Conviction of Human Right Lawyer to One Month in Prison, Describes it as Unfair

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Startup
    Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

    Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

    Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

    Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

    NCC Restates Commitment to Fund Research as VCs Attend Roundtable

    NCC Restates Commitment to Fund Research as VCs Attend Roundtable

    Etex Nigeria Launches App to Bridge Gap Between Distributors and End Users

    Etex Nigeria Launches App to Bridge Gap Between Distributors and End Users

    Five Facts About The Metaverse You Need to Know

    Five Facts About The Metaverse You Need to Know

    Startup Ecosystem: DG NITDA Engages Key Stakeholders in Lagos

    Startup Ecosystem: DG NITDA Engages Key Stakeholders in Lagos

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Movie
    • Music
    Modella Wins First BBNaija Showmax Task

    Modella Wins First BBNaija Showmax Task

    7 Must-Watch Programmes to Catch up on this Week on GOtv

    7 Must-Watch Programmes to Catch up on this Week on GOtv

    Hermes Becomes Second BBNaija Level Up Head of House

    Hermes Becomes Second BBNaija Level Up Head of House

    MultiChoice Launches New DStv Channel, News Central

    MultiChoice Launches New DStv Channel, News Central

    Big Brother Naija Adds Two New Housemates to Level up Season

    Big Brother Naija Adds Two New Housemates to Level up Season

    Shoot Your Shot Ep 6: Tech Bro, David Misses The Code of His Lady Love’s Heart

    Shoot Your Shot Ep 6: Tech Bro, David Misses The Code of His Lady Love’s Heart

  • Sports
  • Politics
  • Business
No Result
View All Result
  • Home
  • News
    • All
    • World
    Pan African Digital Rights Bodies Laud Kenya Government’s Decision not to Shut Down the Internet

    Pan African Digital Rights Bodies Laud Kenya Government’s Decision not to Shut Down the Internet

    Facebook Tops Most Restricted Social Media Apps List

    Facebook Tops Most Restricted Social Media Apps List

    Police Investigates Alleged POWA Shops’ Fraud

    IGP Takes Action Against Illegal Possession Of Police Uniforms , Accoutrememts

    Ad Dynamo by Aleph Group Launches Free Digital Academy

    Digital Inequality is a Major Threat to Africa’s Economic Future 

    Unity Bank Corpreneurship Challenge: Delta, Rivers Corps Members Listed to Benefit from N10m Business Grant

    Unity Bank Posts N27B Gross Earnings in H1’22 Records 23% Growth in PAT

    CDHR Demands Immediate Probe Of 21 Kids Rescued From Jos Church

    CDHR Decries Judge’s Conviction of Human Right Lawyer to One Month in Prison, Describes it as Unfair

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Startup
    Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

    Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

    Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

    Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

    NCC Restates Commitment to Fund Research as VCs Attend Roundtable

    NCC Restates Commitment to Fund Research as VCs Attend Roundtable

    Etex Nigeria Launches App to Bridge Gap Between Distributors and End Users

    Etex Nigeria Launches App to Bridge Gap Between Distributors and End Users

    Five Facts About The Metaverse You Need to Know

    Five Facts About The Metaverse You Need to Know

    Startup Ecosystem: DG NITDA Engages Key Stakeholders in Lagos

    Startup Ecosystem: DG NITDA Engages Key Stakeholders in Lagos

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Movie
    • Music
    Modella Wins First BBNaija Showmax Task

    Modella Wins First BBNaija Showmax Task

    7 Must-Watch Programmes to Catch up on this Week on GOtv

    7 Must-Watch Programmes to Catch up on this Week on GOtv

    Hermes Becomes Second BBNaija Level Up Head of House

    Hermes Becomes Second BBNaija Level Up Head of House

    MultiChoice Launches New DStv Channel, News Central

    MultiChoice Launches New DStv Channel, News Central

    Big Brother Naija Adds Two New Housemates to Level up Season

    Big Brother Naija Adds Two New Housemates to Level up Season

    Shoot Your Shot Ep 6: Tech Bro, David Misses The Code of His Lady Love’s Heart

    Shoot Your Shot Ep 6: Tech Bro, David Misses The Code of His Lady Love’s Heart

  • Sports
  • Politics
  • Business
No Result
View All Result
Rave Online News
No Result
View All Result
Home Tech

African Banks Poised to Benefit from Chat Commerce

Raveonlinenews by Raveonlinenews
December 11, 2020
in Tech
0
African Banks Poised to Benefit from Chat Commerce
0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on WhatsApp

Participants at Clickatell’s Connect Interact and Transact (CIT) annual event in November heard how chat commerce can assist companies, especially banks, connect with customers who are increasingly demanding a new way of engagement and shifting their trust from traditional organisations to startups.

 

The event, which is normally hosted in Lagos for Clickatell’s Nigerian and other African customers and partners, was hosted virtually this year and chaired by Hannes van Rensburg, Clickatell’s Chief Commercial Officer.

 

He introduced the speakers by positioning the importance of digital engagement in a pandemic challenged world.

 

“Covid-19 has changed customers’ buying behaviour and how they interact with brands. For this reason, it has accelerated digital investments for many organisations. Companies are now urgently turning to chat channels to help them meet these new expectations. Clickatell is investing and innovating in this space so we can enable commerce where your customers are,” van Rensburg explained.

 

Featured speaker, Alyson Clarke, principal analyst at Forrester kicked off her keynote titled: The Future of Banking, by sharing some of the company’s research findings.

 

These showed how banking business priorities have changed during the pandemic. Of note was banks accelerating their shift to become digital businesses, ranked as the third top priority post-pandemic, closely following growing revenue and reducing costs.

 

Forrester states that the next decade in banking will be all about insights and who consumers trust to use them. The organization says: consumers want personalized experiences and products, with a level of guidance and assistance set by customer preference; that customers expect return on consent and that trust and permission must not be taken for granted.

 

It was also noted that a focus on financial well-being, through advice and in refining products for consumer needs, will define leaders.

 

An engaging panel discussion following the keynote focussed on the importance of chat when it comes to empowering consumers in a digital world.

 

Gareth Bray, Business Development and Partnerships at WhatsApp, opened the discussion by sharing how Covid-19 had accelerated existing trends.

 

“We’ve been working with our partners, such as Clickatell, to onboard new businesses, whether it’s their first foray into conversational commerce or to vastly increase the efficiency of their customer service by using asynchronous chat apps.

 

“We have multiple use cases in the fintech space in Africa. One company began onboarding new customers through their chat channel, which meant they could still grow their business even in the throes of a pandemic,” he said.

 

Pieter de Villiers, co-founder and CEO at Clickatell confirmed this trend saying chat was faster, simpler and smarter for both the customer and for the bank. He said Clickatell believes banks, particularly in the emerging markets, can increase their reach by a factor of three if they implement chat. “The goal should be no pain for your customer and ultimately zero hold time,” de Villiers added.

 

With over 2 billion users on its platform, WhatsApp understands user behaviour when it comes to chat.

 

“Meeting your customer where they are is key in all of this. Our findings show that sixty percent of users choose to message a business rather than pick up the phone.

 

“They want to interact with a bank on a device of their choosing, on the platform of their choosing, at a time of their choosing. They want this frictionless, convenient service from any company they may be interacting with,” Bray shared.

 

Samson Isa, Clickatell’s West Africa Director, underpinned these findings when he shared the results of an online poll event attendees had taken earlier.

 

When asked how comfortable their customers were transacting digitally, 60% of attendees responded ‘very comfortable’, 44% responded ‘somewhat comfortable’ and just 6% said their customers were ‘not very comfortable’ transacting digitally.

 

“We can see that African customers want to engage with brands via digital channels. Enabling chat commerce provides a huge opportunity, particularly for banks in the region,” said de Villiers in his closing.

Related

Tags: Clickatell’s Chief Commercial Officer.Hannes van Rensburg
Previous Post

Bolt Expands Operation to 10 New Cities

Next Post

LBMM: Nigeria’s First Feature-Length Cinematic Animation In Cinemas Now

Raveonlinenews

Raveonlinenews

Next Post
Bimbo Akintola, Patrick Doyle And Other Nigerian Stars Assemble for Ladybuckit’s Exclusive Screening In Lagos

LBMM: Nigeria’s First Feature-Length Cinematic Animation In Cinemas Now

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ad

Recent News

Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

Olubadan of Ibadan Backs Clamour for Telecom Infrastructure Protection

August 7, 2022
Tottenham and Southampton Go Head-to-Head on DStv, GOtv

Tottenham and Southampton Go Head-to-Head on DStv, GOtv

August 6, 2022
FirstBank Rewards Customer with Car in Verve Card Campaign Finale Promo

FirstBank Rewards Customer with Car in Verve Card Campaign Finale Promo

August 5, 2022
Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

Pantami Reaffirms FG’s Commitment to Indigenous Telecom Content; As Danbatta Lauds Efforts

August 5, 2022

Popular Posts

  • How MTN is Improving Broadband Penetration in Nigeria

    Five Things to Know About MTN’s Fibre-to-the-Home Service

    0 shares
    Share 0 Tweet 0
  • How SHAREit Lite is Reshaping File Management and Sharing Process on Mobiles for Young Nigerians

    0 shares
    Share 0 Tweet 0
  • MTN Alleges N22Bn Fraud on Mobile Money Banking

    0 shares
    Share 0 Tweet 0
  • MTN Targets Nigerian Businesses with New Premium Wi-Fi

    0 shares
    Share 0 Tweet 0
  • Nadia Buari Unveils Van Vicker as Father of Her Four Daughters

    0 shares
    Share 0 Tweet 0

Browse by Category

Search this site

No Result
View All Result
  • Home
  • Contact Us

© 2022 Rave News - Crafted with ❤️ by Claridan - Adsvance Digitals.

No Result
View All Result
  • Contact Us
  • News
  • Metro
  • Tech
  • Politics
  • Sports
  • Business
  • E-Financial
  • Entertainment

© 2022 Rave News - Crafted with ❤️ by Claridan - Adsvance Digitals.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In